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Rolla, Missouri Demographics & Population 2026

During the 2020–2024 ACS period, Rolla, Missouri had a total population of 20,287, the 38th largest city in Missouri, with a median household income of $46,204, which is 35% lower than the state average. The poverty rate is 23.5%.

Data vintage: U.S. Census Bureau ACS 2020–2024 5-Year Estimates · refreshed July 2026 · Methodology & source notes

Key Takeaways

Rolla Quick Facts

Population 20,287
Median Household Income $46,204
Median Home Value $187,000
Poverty Rate 23.5%
Unemployment Rate 4.6%
Median Age 28.2 years
Homeownership Rate 39.4%
Affordability Ratio 4.0x
Bachelor's Degree or Higher 35.6%
High School Graduation Rate 91.6%
Diversity Index 37/100
Population 20,287 38th of 1,062
Median Income $46,204 bottom 30%
Poverty Rate 23.5% 89% higher than national
Median Home Value $187,000 top 30%

How Rolla Changed

Change from the 2019–2023 ACS period to 2020–2024. These are rolling five-year estimates, not year-over-year measurements.

Metric2019–20232020–2024Change
Population20,14420,287+0.7%
Median household income$42,518$46,204+8.7%
Median home value$177,400$187,000+5.4%

How Rolla Compares

Economy & Housing

Household Income Distribution

Under $25K 26.4%
$25K-$50K 26.8%
$50K-$100K 28.1%
$100K+ 18.7%
Detailed income brackets
Under $10K
7.8%
$10K-$15K
6.9%
$15K-$20K
4.5%
$20K-$25K
7.2%
$25K-$30K
11.9%
$30K-$35K
3.5%
$35K-$40K
2.4%
$40K-$45K
4.6%
$45K-$50K
4.3%
$50K-$60K
7.2%
$60K-$75K
11.2%
$75K-$100K
9.7%
$100K-$125K
8.4%
$125K-$150K
2.5%
$150K-$200K
4.7%
$200K+
3.1%

Employment

4.6% Unemployment Rate State: 4.0%|National: 5.2%
52.8% Labor Force Participation

Housing Overview

Owner 39.4%
Renter 60.6%
Affordability Index Moderate
4.0x home value to income ratio
Median gross rent $789/mo 20.5% of median household income annually

People & Demographics

Diversity Index

37out of 100
Low Diversity

A less diverse community where one racial or ethnic group represents a large majority.

State average: 40 | National average: 61

Education

Rolla Rankings in Missouri

#38 Population of 1,062
#684 Median Income of 955
#133 Education of 1,062
#259 Home Value of 941

Other Cities in Phelps County

CityPopulationMedian IncomePovertyHome Value
St. James 3,916 $53,453 19.4% $142,000
Doolittle 561 $40,417 14.3% $119,200
Newburg 331 $24,911 44.4% $57,500
Edgar Springs 224 $51,771 14.7% $95,000

Cities Similar to Rolla

These cities in the same state have comparable population and economic profiles.

CityPopulationMedian IncomeHome ValueBachelor's+Poverty
Ferguson18,213$47,524$109,90021.3%24.2%
Sedalia22,003$50,990$143,00016.3%19.4%
Warrensburg19,582$57,067$222,20037.8%16.2%
Farmington18,282$53,729$196,50016.3%15.9%
Kirksville17,563$50,071$153,90040.3%28.2%

Population Overview

Rolla is a small city located in Missouri, within Phelps County. The total population is 20,287. It ranks as the 38th most populous out of 1,062 Census-designated places in Missouri.

Age Demographics

The median age in Rolla is 28.2 years. This is 28% lower than the state median of 39.0 years.

Economy, Income & Housing

The median household income in Rolla is $46,204. This is 35% lower than the state median of $70,702. It is also 43% lower than the national median of $80,734. The poverty rate stands at 23.5%. This is 87% higher than the state poverty rate of 12.6%. With more than one in five residents living below the poverty line, economic hardship is a significant challenge for the community. The unemployment rate is 4.6%. This is 13% higher than the state rate of 4.0%. The median home value is $187,000. Housing costs are 19% lower than the state median of $230,300. The home-value-to-income ratio is 4.0x. 39.4% of occupied housing units are owner-occupied. This homeownership rate is 42% lower than the state average of 68.1%.

Race & Ethnicity

The largest racial or ethnic group in Rolla is White (non-Hispanic), making up 78.9% of the population. Asian residents account for 7.3%. The Black or African American population (4.9%) is well below the state average of 10.9%. The Asian population is significantly higher than the state average (7.3% vs 2.1%).

Education

35.6% of residents aged 25 and older hold a bachelor's degree or higher. This is 10% higher than the state rate of 32.4%. Nationally, 35.7% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 91.6%. Notably, 17.6% of adults hold a graduate or professional degree, indicating a highly educated workforce.

Data Sources & Methodology

All demographic data for Rolla, Missouri is sourced from the U.S. Census Bureau's American Community Survey (ACS) 2020–2024 5-Year Estimates. The ACS collects data from approximately 3.5 million households annually and pools five years of responses so that even small communities can be measured, though the margin of error widens as the population falls. Comparisons are made against Missouri state averages and national averages calculated from the same dataset. Rankings reflect the city's position among all 1,062 Census-designated places in Missouri. Read more about how these figures are produced on our methodology page, or visit data.census.gov for official data.

Free data download: Get all Missouri city and county demographics as CSV. Download Cities CSV | Download Counties CSV

Frequently Asked Questions

What is the population of Rolla, Missouri?

Rolla, Missouri has a population of 20,287 according to the most recent U.S. Census ACS 5-Year Estimates.

What is the median household income in Rolla, MO?

The median household income in Rolla is $46,204, which is 43% lower than the national median of $80,734.

What is the poverty rate in Rolla, MO?

The poverty rate in Rolla is 23.5%. This means approximately 4,143 residents live below the federal poverty line.

What is the racial makeup of Rolla, Missouri?

Rolla's population is 78.9% White, 4.9% Black, 4.6% Hispanic/Latino, and 7.3% Asian.

What is the median home value in Rolla, MO?

The median home value in Rolla is $187,000. The home-value-to-income ratio is 4.0x.

How educated is Rolla, Missouri?

35.6% of adults (25+) in Rolla hold a bachelor's degree or higher, and 17.6% hold a graduate or professional degree.