Luna County, New Mexico Demographics 2026
Luna County, New Mexico has a population of 25,611, the 18th most populous county in New Mexico. The median household income is $36,419 and the median home value is $128,000. The poverty rate is 28.6%.
Data vintage: U.S. Census Bureau ACS 2020–2024 5-Year Estimates · refreshed July 2026 · Methodology & source notes
Luna County Quick Facts
How Luna County Changed
Change from the 2019–2023 ACS period to 2020–2024. These are rolling five-year estimates, not year-over-year measurements.
| Metric | 2019–2023 | 2020–2024 | Change |
|---|---|---|---|
| Population | 25,420 | 25,611 | +0.8% |
| Median household income | $37,917 | $36,419 | -4.0% |
| Median home value | $112,500 | $128,000 | +13.8% |
Median Household Income
Median Home Value
Economy & Housing
Household Income Distribution
Detailed income brackets
Employment
Housing Overview
People & Demographics
Age Distribution
Race & Ethnicity
Diversity Index
Moderate diversity with one or two groups making up the majority.
State average: 63 | National average: 61
Education
Educational Attainment (Adults 25+)
Cities & Places in Luna County
| City | Population | Median Income | Poverty | Home Value |
|---|---|---|---|---|
| Deming | 15,221 | $34,165 | 30.9% | $127,400 |
| Keeler Farm | 1,376 | $43,750 | 50.4% | $143,800 |
| Columbus | 1,196 | $26,090 | 22.7% | $105,600 |
| La Hacienda | 640 | $30,541 | 51.7% | $113,900 |
| Ventura | 603 | $30,867 | 42.1% | $116,900 |
| Pecan Park | 575 | $103,310 | 0.0% | N/A |
| Sunshine | 524 | $45,076 | 6.5% | $181,200 |
| Pulpotio Bareas | 221 | $57,917 | 12.2% | N/A |
Explore New Mexico Rankings
Population Overview
Luna County is located in New Mexico with a total population of 25,611. It is the 18th most populous county out of 33 in New Mexico. The county encompasses 8 Census-designated places.
Age Demographics
The median age in Luna County is 36.3 years. This is 8% lower than the state median of 39.4 years.
Economy, Income & Housing
The median household income in Luna County is $36,419. This is 43% lower than the state median of $64,059. It is also 55% lower than the national median of $80,734. The poverty rate stands at 28.6%. This is 60% higher than the state poverty rate of 17.8%. With more than one in five residents living below the poverty line, economic hardship is a significant challenge for the community. The unemployment rate is 5.4%. This is 9% lower than the state rate of 6.0%. The median home value is $128,000. Housing costs are 48% lower than the state median of $248,100. The home-value-to-income ratio is 3.5x. 70.9% of occupied housing units are owner-occupied. This homeownership rate is 1% higher than the state average of 70.0%.
Race & Ethnicity
The largest racial or ethnic group in Luna County is Hispanic or Latino, making up 67.1% of the population. White (non-Hispanic) residents account for 28.3%.
Education
14.6% of residents aged 25 and older hold a bachelor's degree or higher. This is among the lowest rates in the state, which may correlate with employment and income patterns. This is 53% lower than the state rate of 31.0%. Nationally, 35.7% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 75.3%.
Data Sources & Methodology
All figures for Luna County come from the U.S. Census Bureau's American Community Survey (ACS) 2020–2024 5-Year Estimates, with comparisons drawn against New Mexico and national averages from the same dataset. See our methodology page for how each metric is defined, or data.census.gov for official tables with margins of error.
Frequently Asked Questions
What is the population of Luna County, New Mexico?
Luna County has a population of 25,611, making it the 18th most populous county in New Mexico.
What is the median income in Luna County?
The median household income in Luna County is $36,419 with a poverty rate of 28.6%.
How many cities are in Luna County, New Mexico?
Luna County contains 8 Census-designated places.