Baldwin, Wisconsin Demographics & Population 2026
During the 2020–2024 ACS period, Baldwin, Wisconsin had a total population of 4,342, the 171st largest village in Wisconsin, with a median household income of $77,179, which is about the same as the state average. The poverty rate is 9.7%.
Data vintage: U.S. Census Bureau ACS 2020–2024 5-Year Estimates · refreshed July 2026 · Methodology & source notes
Key Takeaways
- Near full employment with an unemployment rate of just 0.3%.
Baldwin Quick Facts
How Baldwin Changed
Change from the 2019–2023 ACS period to 2020–2024. These are rolling five-year estimates, not year-over-year measurements.
| Metric | 2019–2023 | 2020–2024 | Change |
|---|---|---|---|
| Population | 4,313 | 4,342 | +0.7% |
| Median household income | $76,675 | $77,179 | +0.7% |
| Median home value | $252,000 | $273,500 | +8.5% |
How Baldwin Compares
Median Household Income
Median Home Value
Economy & Housing
Household Income Distribution
Detailed income brackets
Employment
Housing Overview
People & Demographics
Age Distribution
Race & Ethnicity
Diversity Index
A less diverse community where one racial or ethnic group represents a large majority.
State average: 37 | National average: 61
Education
Educational Attainment (Adults 25+)
Baldwin Rankings in Wisconsin
Explore Wisconsin Rankings
Other Cities in St. Croix County
| City | Population | Median Income | Poverty | Home Value |
|---|---|---|---|---|
| River Falls | 16,719 | $83,627 | 15.1% | $327,600 |
| Hudson | 14,959 | $93,937 | 6.2% | $392,700 |
| New Richmond | 10,539 | $88,157 | 10.5% | $285,100 |
| North Hudson | 3,819 | $122,647 | 4.2% | $385,300 |
| Somerset | 3,208 | $80,395 | 14.8% | $286,600 |
| Hammond | 1,960 | $82,721 | 17.4% | $262,200 |
| Roberts | 1,858 | $93,400 | 10.5% | $288,000 |
| Woodville | 1,424 | $80,104 | 7.4% | $220,300 |
| Spring Valley | 1,290 | $69,750 | 6.6% | $198,900 |
| Glenwood City | 1,260 | $72,917 | 12.2% | $176,700 |
Cities Similar to Baldwin
These cities in the same state have comparable population and economic profiles.
| City | Population | Median Income | Home Value | Bachelor's+ | Poverty |
|---|---|---|---|---|---|
| Saukville | 4,267 | $79,730 | $299,600 | 32.8% | 8.5% |
| Prescott | 4,503 | $74,412 | $306,900 | 34.3% | 11.5% |
| Mosinee | 4,498 | $73,479 | $156,100 | 25.9% | 9.3% |
| Viroqua | 4,471 | $67,438 | $209,900 | 31.3% | 7.7% |
| Kiel | 3,943 | $75,953 | $191,500 | 19.2% | 8.6% |
Population Overview
Baldwin is a small community located in Wisconsin, within St. Croix County. The total population is 4,342. It ranks as the 171st most populous out of 808 Census-designated places in Wisconsin.
Age Demographics
The median age in Baldwin is 34.1 years. This is 15% lower than the state median of 40.2 years. With 32.2% of the population under 18, Baldwin has a notably young demographic profile, suggesting a family-oriented community.
Economy, Income & Housing
The median household income in Baldwin is $77,179. This is about the same as the state median of $77,485. It is also 4% lower than the national median of $80,734. The poverty rate stands at 9.7%. This is 8% lower than the state poverty rate of 10.5%. The unemployment rate is 0.3%. This is 92% lower than the state rate of 3.3%. The median home value is $273,500. Housing costs are 3% higher than the state median of $266,500. The home-value-to-income ratio is 3.5x. 70.6% of occupied housing units are owner-occupied. This homeownership rate is 4% higher than the state average of 67.8%.
Race & Ethnicity
Baldwin has a predominantly White (non-Hispanic) population, comprising 95.3% of all residents. Hispanic or Latino residents account for 0.9%. The Black or African American population (0.5%) is well below the state average of 5.9%. The Hispanic or Latino population (0.9%) is well below the state average of 8.0%.
Education
35.8% of residents aged 25 and older hold a bachelor's degree or higher. This is 7% higher than the state rate of 33.4%. Nationally, 35.7% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 97.3%. Notably, 15.1% of adults hold a graduate or professional degree, indicating a highly educated workforce.
Data Sources & Methodology
All demographic data for Baldwin, Wisconsin is sourced from the U.S. Census Bureau's American Community Survey (ACS) 2020–2024 5-Year Estimates. The ACS collects data from approximately 3.5 million households annually and pools five years of responses so that even small communities can be measured, though the margin of error widens as the population falls. Comparisons are made against Wisconsin state averages and national averages calculated from the same dataset. Rankings reflect the city's position among all 808 Census-designated places in Wisconsin. Read more about how these figures are produced on our methodology page, or visit data.census.gov for official data.
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Frequently Asked Questions
What is the population of Baldwin, Wisconsin?
Baldwin, Wisconsin has a population of 4,342 according to the most recent U.S. Census ACS 5-Year Estimates.
What is the median household income in Baldwin, WI?
The median household income in Baldwin is $77,179, which is 4% lower than the national median of $80,734.
What is the poverty rate in Baldwin, WI?
The poverty rate in Baldwin is 9.7%. This means approximately 416 residents live below the federal poverty line.
What is the racial makeup of Baldwin, Wisconsin?
Baldwin's population is 95.3% White, 0.5% Black, 0.9% Hispanic/Latino, and 0.0% Asian.
What is the median home value in Baldwin, WI?
The median home value in Baldwin is $273,500. The home-value-to-income ratio is 3.5x.
How educated is Baldwin, Wisconsin?
35.8% of adults (25+) in Baldwin hold a bachelor's degree or higher, and 15.1% hold a graduate or professional degree.