Prescott, Wisconsin Demographics & Population 2026
During the 2020–2024 ACS period, Prescott, Wisconsin had a total population of 4,503, the 165th largest city in Wisconsin, with a median household income of $74,412, which is 4% lower than the state average. The poverty rate is 11.5%.
Data vintage: U.S. Census Bureau ACS 2020–2024 5-Year Estimates · refreshed July 2026 · Methodology & source notes
Prescott Quick Facts
How Prescott Changed
Change from the 2019–2023 ACS period to 2020–2024. These are rolling five-year estimates, not year-over-year measurements.
| Metric | 2019–2023 | 2020–2024 | Change |
|---|---|---|---|
| Population | 4,376 | 4,503 | +2.9% |
| Median household income | $82,730 | $74,412 | -10.1% |
| Median home value | $282,100 | $306,900 | +8.8% |
How Prescott Compares
Median Household Income
Median Home Value
Economy & Housing
Household Income Distribution
Detailed income brackets
Employment
Housing Overview
People & Demographics
Age Distribution
Race & Ethnicity
Diversity Index
A less diverse community where one racial or ethnic group represents a large majority.
State average: 37 | National average: 61
Education
Educational Attainment (Adults 25+)
Prescott Rankings in Wisconsin
Explore Wisconsin Rankings
Other Cities in Pierce County
| City | Population | Median Income | Poverty | Home Value |
|---|---|---|---|---|
| Ellsworth | 3,349 | $87,857 | 8.6% | $262,200 |
| Elmwood | 629 | $61,563 | 13.7% | $172,000 |
| Plum City | 541 | $66,071 | 10.5% | $168,400 |
| Bay City | 327 | $57,857 | 8.9% | $116,400 |
| Hager City | 243 | $108,333 | 7.4% | $268,300 |
| Diamond Bluff | 192 | $105,000 | 5.2% | $365,400 |
| Maiden Rock | 85 | $89,375 | 0.0% | $178,600 |
Cities Similar to Prescott
These cities in the same state have comparable population and economic profiles.
| City | Population | Median Income | Home Value | Bachelor's+ | Poverty |
|---|---|---|---|---|---|
| Mosinee | 4,498 | $73,479 | $156,100 | 25.9% | 9.3% |
| Baldwin | 4,342 | $77,179 | $273,500 | 35.8% | 9.7% |
| Viroqua | 4,471 | $67,438 | $209,900 | 31.3% | 7.7% |
| Saukville | 4,267 | $79,730 | $299,600 | 32.8% | 8.5% |
| Oconto | 4,625 | $61,506 | $148,700 | 12.4% | 12.3% |
Population Overview
Prescott is a small community located in Wisconsin, within Pierce County. The total population is 4,503. It ranks as the 165th most populous out of 808 Census-designated places in Wisconsin.
Age Demographics
The median age in Prescott is 41.5 years. This is 3% higher than the state median of 40.2 years.
Economy, Income & Housing
The median household income in Prescott is $74,412. This is 4% lower than the state median of $77,485. It is also 8% lower than the national median of $80,734. The poverty rate stands at 11.5%. This is 9% higher than the state poverty rate of 10.5%. The unemployment rate is 3.1%. This is 4% lower than the state rate of 3.3%. The median home value is $306,900. Housing costs are 15% higher than the state median of $266,500. The home-value-to-income ratio is 4.1x. 62.6% of occupied housing units are owner-occupied. This homeownership rate is 8% lower than the state average of 67.8%.
Race & Ethnicity
The largest racial or ethnic group in Prescott is White (non-Hispanic), making up 82.5% of the population. Hispanic or Latino residents account for 5.7%. The Black or African American population (2.8%) is well below the state average of 5.9%.
Education
34.3% of residents aged 25 and older hold a bachelor's degree or higher. This is 3% higher than the state rate of 33.4%. Nationally, 35.7% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 94.8%.
Data Sources & Methodology
All demographic data for Prescott, Wisconsin is sourced from the U.S. Census Bureau's American Community Survey (ACS) 2020–2024 5-Year Estimates. The ACS collects data from approximately 3.5 million households annually and pools five years of responses so that even small communities can be measured, though the margin of error widens as the population falls. Comparisons are made against Wisconsin state averages and national averages calculated from the same dataset. Rankings reflect the city's position among all 808 Census-designated places in Wisconsin. Read more about how these figures are produced on our methodology page, or visit data.census.gov for official data.
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Frequently Asked Questions
What is the population of Prescott, Wisconsin?
Prescott, Wisconsin has a population of 4,503 according to the most recent U.S. Census ACS 5-Year Estimates.
What is the median household income in Prescott, WI?
The median household income in Prescott is $74,412, which is 8% lower than the national median of $80,734.
What is the poverty rate in Prescott, WI?
The poverty rate in Prescott is 11.5%. This means approximately 514 residents live below the federal poverty line.
What is the racial makeup of Prescott, Wisconsin?
Prescott's population is 82.5% White, 2.8% Black, 5.7% Hispanic/Latino, and 2.4% Asian.
What is the median home value in Prescott, WI?
The median home value in Prescott is $306,900. The home-value-to-income ratio is 4.1x.
How educated is Prescott, Wisconsin?
34.3% of adults (25+) in Prescott hold a bachelor's degree or higher, and 11.2% hold a graduate or professional degree.