Bay City, Wisconsin Demographics & Population 2026
During the 2020–2024 ACS period, Bay City, Wisconsin had a total population of 327, the 612th largest village in Wisconsin, with a median household income of $57,857, which is 25% lower than the state average. The poverty rate is 8.9%.
Data vintage: U.S. Census Bureau ACS 2020–2024 5-Year Estimates · refreshed July 2026 · Methodology & source notes
Key Takeaways
- Housing is very affordable with a home-value-to-income ratio of just 2.0x.
Bay City Quick Facts
How Bay City Changed
Change from the 2019–2023 ACS period to 2020–2024. These are rolling five-year estimates, not year-over-year measurements.
| Metric | 2019–2023 | 2020–2024 | Change |
|---|---|---|---|
| Population | 358 | 327 | -8.7% |
| Median household income | $60,625 | $57,857 | -4.6% |
| Median home value | $118,400 | $116,400 | -1.7% |
How Bay City Compares
Median Household Income
Median Home Value
Economy & Housing
Household Income Distribution
Detailed income brackets
Employment
Housing Overview
People & Demographics
Age Distribution
Race & Ethnicity
Diversity Index
A less diverse community where one racial or ethnic group represents a large majority.
State average: 37 | National average: 61
Education
Educational Attainment (Adults 25+)
Bay City Rankings in Wisconsin
Explore Wisconsin Rankings
Other Cities in Pierce County
| City | Population | Median Income | Poverty | Home Value |
|---|---|---|---|---|
| Prescott | 4,503 | $74,412 | 11.5% | $306,900 |
| Ellsworth | 3,349 | $87,857 | 8.6% | $262,200 |
| Elmwood | 629 | $61,563 | 13.7% | $172,000 |
| Plum City | 541 | $66,071 | 10.5% | $168,400 |
| Hager City | 243 | $108,333 | 7.4% | $268,300 |
| Diamond Bluff | 192 | $105,000 | 5.2% | $365,400 |
| Maiden Rock | 85 | $89,375 | 0.0% | $178,600 |
Cities Similar to Bay City
These cities in the same state have comparable population and economic profiles.
| City | Population | Median Income | Home Value | Bachelor's+ | Poverty |
|---|---|---|---|---|---|
| Waukau | 325 | N/A | $189,400 | 3.4% | 1.8% |
| Taylor | 328 | $59,531 | $117,500 | 7.2% | 11.6% |
| Turtle Lake | 327 | $63,438 | $338,300 | 27.6% | 12.5% |
| Nichols | 332 | $62,604 | $184,400 | 6.0% | 13.9% |
| Granton | 345 | $58,194 | $110,400 | 18.2% | 26.4% |
A note before these figures: with a population of 327, Bay City's ACS estimates come from a small number of survey responses and carry wide margins of error. Individual percentages below — particularly rates that round to 0% or 100% — are approximations, not precise measurements. See data.census.gov for the published margins of error.
Population Overview
Bay City is a small community located in Wisconsin, within Pierce County. The total population is 327. It ranks as the 612th most populous out of 808 Census-designated places in Wisconsin.
Age Demographics
The median age in Bay City is 44.8 years. This is 11% higher than the state median of 40.2 years.
Economy, Income & Housing
The median household income in Bay City is $57,857. This is 25% lower than the state median of $77,485. It is also 28% lower than the national median of $80,734. The poverty rate stands at 8.9%. This is 15% lower than the state poverty rate of 10.5%. The unemployment rate is 2.8%. This is 14% lower than the state rate of 3.3%. The median home value is $116,400. Housing costs are 56% lower than the state median of $266,500. With a home-value-to-income ratio of just 2.0x, Bay City is one of the most affordable housing markets in the area. 90.8% of occupied housing units are owner-occupied. This homeownership rate is 34% higher than the state average of 67.8%.
Race & Ethnicity
Bay City has a predominantly White (non-Hispanic) population, comprising 97.9% of all residents. Asian residents account for 0.9%. The Asian population (0.9%) is well below the state average of 2.9%.
Education
14.7% of residents aged 25 and older hold a bachelor's degree or higher. This is 56% lower than the state rate of 33.4%. Nationally, 35.7% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 90.4%.
Data Sources & Methodology
All demographic data for Bay City, Wisconsin is sourced from the U.S. Census Bureau's American Community Survey (ACS) 2020–2024 5-Year Estimates. The ACS collects data from approximately 3.5 million households annually and pools five years of responses so that even small communities can be measured, though the margin of error widens as the population falls. Comparisons are made against Wisconsin state averages and national averages calculated from the same dataset. Rankings reflect the city's position among all 808 Census-designated places in Wisconsin. Read more about how these figures are produced on our methodology page, or visit data.census.gov for official data.
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Frequently Asked Questions
What is the population of Bay City, Wisconsin?
Bay City, Wisconsin has a population of 327 according to the most recent U.S. Census ACS 5-Year Estimates.
What is the median household income in Bay City, WI?
The median household income in Bay City is $57,857, which is 28% lower than the national median of $80,734.
What is the poverty rate in Bay City, WI?
The poverty rate in Bay City is 8.9%. This means approximately 29 residents live below the federal poverty line.
What is the racial makeup of Bay City, Wisconsin?
Bay City's population is 97.9% White, 0.0% Black, 0.0% Hispanic/Latino, and 0.9% Asian.
What is the median home value in Bay City, WI?
The median home value in Bay City is $116,400. The home-value-to-income ratio is 2.0x.
How educated is Bay City, Wisconsin?
14.7% of adults (25+) in Bay City hold a bachelor's degree or higher, and 2.0% hold a graduate or professional degree.