Pierce County, Wisconsin Demographics 2026

Population Overview

Pierce County is located in Wisconsin with a total population of 42,351. It is the 35th most populous county out of 72 in Wisconsin. The county encompasses 6 Census-designated places.

Age Demographics

The median age in Pierce County is 38.4 years. This is 4% lower than the state median of 40.1 years.

Economy, Income & Housing

The median household income in Pierce County is $88,802. This is 17% higher than the state median of $75,670. Compared to the national median of $78,538, household income here is 13% higher. The poverty rate stands at 9.5%. This is 10% lower than the state poverty rate of 10.6%. The unemployment rate is 3.0%. This is 8% lower than the state rate of 3.3%. The median home value is $308,600. Housing costs are 25% higher than the state median of $247,400. The home-value-to-income ratio is 3.5x. 75.8% of occupied housing units are owner-occupied. This homeownership rate is 12% higher than the state average of 67.9%.

Race & Ethnicity

Pierce County has a predominantly White (non-Hispanic) population, comprising 91.5% of all residents. Hispanic or Latino residents account for 2.9%. The Black or African American population (0.4%) is well below the state average of 6.0%. The Hispanic or Latino population (2.9%) is well below the state average of 7.8%. The Asian population (1.2%) is well below the state average of 2.9%.

Education

32.0% of residents aged 25 and older hold a bachelor's degree or higher. This is 2% lower than the state rate of 32.8%. Nationally, 35.0% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 95.7%.