Pierce County, Wisconsin Demographics 2026
Pierce County, Wisconsin has a population of 42,584, the 35th most populous county in Wisconsin. The median household income is $92,109 and the median home value is $333,700. The poverty rate is 9.8%.
Data vintage: U.S. Census Bureau ACS 2020–2024 5-Year Estimates · refreshed July 2026 · Methodology & source notes
Pierce County Quick Facts
How Pierce County Changed
Change from the 2019–2023 ACS period to 2020–2024. These are rolling five-year estimates, not year-over-year measurements.
| Metric | 2019–2023 | 2020–2024 | Change |
|---|---|---|---|
| Population | 42,351 | 42,584 | +0.6% |
| Median household income | $88,802 | $92,109 | +3.7% |
| Median home value | $308,600 | $333,700 | +8.1% |
Median Household Income
Median Home Value
Economy & Housing
Household Income Distribution
Detailed income brackets
Employment
Housing Overview
People & Demographics
Age Distribution
Race & Ethnicity
Diversity Index
A less diverse community where one racial or ethnic group represents a large majority.
State average: 37 | National average: 61
Education
Educational Attainment (Adults 25+)
Cities & Places in Pierce County
| City | Population | Median Income | Poverty | Home Value |
|---|---|---|---|---|
| Prescott | 4,503 | $74,412 | 11.5% | $306,900 |
| Ellsworth | 3,349 | $87,857 | 8.6% | $262,200 |
| Elmwood | 629 | $61,563 | 13.7% | $172,000 |
| Plum City | 541 | $66,071 | 10.5% | $168,400 |
| Bay City | 327 | $57,857 | 8.9% | $116,400 |
| Hager City | 243 | $108,333 | 7.4% | $268,300 |
| Diamond Bluff | 192 | $105,000 | 5.2% | $365,400 |
| Maiden Rock | 85 | $89,375 | 0.0% | $178,600 |
Explore Wisconsin Rankings
Population Overview
Pierce County is located in Wisconsin with a total population of 42,584. It is the 35th most populous county out of 72 in Wisconsin. The county encompasses 8 Census-designated places.
Age Demographics
The median age in Pierce County is 38.8 years. This is 3% lower than the state median of 40.2 years.
Economy, Income & Housing
The median household income in Pierce County is $92,109. This is 19% higher than the state median of $77,485. It is also 14% higher than the national median of $80,734. The poverty rate stands at 9.8%. This is 7% lower than the state poverty rate of 10.5%. The unemployment rate is 3.3%. The median home value is $333,700. Housing costs are 25% higher than the state median of $266,500. The home-value-to-income ratio is 3.6x. 75.0% of occupied housing units are owner-occupied. This homeownership rate is 11% higher than the state average of 67.8%.
Race & Ethnicity
Pierce County has a predominantly White (non-Hispanic) population, comprising 91.3% of all residents. Hispanic or Latino residents account for 3.0%. The Black or African American population (0.6%) is well below the state average of 5.9%. The Hispanic or Latino population (3.0%) is well below the state average of 8.0%. The Asian population (1.1%) is well below the state average of 2.9%.
Education
33.5% of residents aged 25 and older hold a bachelor's degree or higher. This is about the same as the state rate of 33.4%. Nationally, 35.7% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 96.3%.
Data Sources & Methodology
All figures for Pierce County come from the U.S. Census Bureau's American Community Survey (ACS) 2020–2024 5-Year Estimates, with comparisons drawn against Wisconsin and national averages from the same dataset. See our methodology page for how each metric is defined, or data.census.gov for official tables with margins of error.
Frequently Asked Questions
What is the population of Pierce County, Wisconsin?
Pierce County has a population of 42,584, making it the 35th most populous county in Wisconsin.
What is the median income in Pierce County?
The median household income in Pierce County is $92,109 with a poverty rate of 9.8%.
How many cities are in Pierce County, Wisconsin?
Pierce County contains 8 Census-designated places.