Big Bend, Wisconsin Demographics & Population 2026
During the 2020–2024 ACS period, Big Bend, Wisconsin had a total population of 1,291, the 350th largest village in Wisconsin, with a median household income of $134,615, which is 74% higher than the state average. The poverty rate is 3.2%.
Data vintage: U.S. Census Bureau ACS 2020–2024 5-Year Estimates · refreshed July 2026 · Methodology & source notes
Key Takeaways
- Household income is 74% above the state average — one of the wealthiest communities in Wisconsin.
- An exceptionally low poverty rate of 3.2% — among the lowest in Wisconsin.
- Housing is very affordable with a home-value-to-income ratio of just 2.4x.
- Near full employment with an unemployment rate of just 0.6%.
Big Bend Quick Facts
How Big Bend Changed
Change from the 2019–2023 ACS period to 2020–2024. These are rolling five-year estimates, not year-over-year measurements.
| Metric | 2019–2023 | 2020–2024 | Change |
|---|---|---|---|
| Population | 1,311 | 1,291 | -1.5% |
| Median household income | $136,042 | $134,615 | -1.0% |
| Median home value | $293,900 | $323,500 | +10.1% |
How Big Bend Compares
Median Household Income
Median Home Value
Economy & Housing
Household Income Distribution
Detailed income brackets
Employment
Housing Overview
People & Demographics
Age Distribution
Race & Ethnicity
Diversity Index
A less diverse community where one racial or ethnic group represents a large majority.
State average: 37 | National average: 61
Education
Educational Attainment (Adults 25+)
Big Bend Rankings in Wisconsin
Explore Wisconsin Rankings
Other Cities in Waukesha County
| City | Population | Median Income | Poverty | Home Value |
|---|---|---|---|---|
| Waukesha | 71,233 | $83,837 | 9.8% | $315,500 |
| Brookfield | 41,273 | $129,548 | 3.2% | $443,900 |
| New Berlin | 40,270 | $101,091 | 4.1% | $365,700 |
| Menomonee Falls | 39,539 | $100,238 | 5.2% | $368,000 |
| Muskego | 25,406 | $112,221 | 3.0% | $417,400 |
| Oconomowoc | 19,080 | $106,425 | 7.7% | $394,500 |
| Pewaukee | 16,211 | $108,350 | 3.7% | $447,100 |
| Sussex | 12,066 | $119,041 | 4.5% | $430,600 |
| Hartland | 9,972 | $87,754 | 5.2% | $393,100 |
| Mukwonago | 8,415 | $98,273 | 4.2% | $366,200 |
Cities Similar to Big Bend
These cities in the same state have comparable population and economic profiles.
| City | Population | Median Income | Home Value | Bachelor's+ | Poverty |
|---|---|---|---|---|---|
| Nashotah | 1,354 | $148,403 | $483,300 | 61.6% | 1.1% |
| St. Peter | 1,413 | $137,604 | $359,800 | 32.0% | 1.1% |
| Lyons | 1,196 | $112,639 | $288,000 | 27.6% | 9.2% |
| Barneveld | 1,416 | $113,542 | $285,200 | 37.2% | 4.6% |
| Brooklyn | 1,408 | $108,929 | $268,900 | 32.7% | 5.8% |
Population Overview
Big Bend is a small community located in Wisconsin, within Waukesha County. The total population is 1,291. It ranks as the 350th most populous out of 808 Census-designated places in Wisconsin.
Age Demographics
The median age in Big Bend is 42.2 years. This is 5% higher than the state median of 40.2 years.
Economy, Income & Housing
The median household income in Big Bend is $134,615. This is 74% higher than the state median of $77,485. It is also 67% higher than the national median of $80,734. The poverty rate stands at 3.2%. This is 70% lower than the state poverty rate of 10.5%. This exceptionally low poverty rate indicates strong economic prosperity across the community. The unemployment rate is 0.6%. This is 82% lower than the state rate of 3.3%. The median home value is $323,500. Housing costs are 21% higher than the state median of $266,500. With a home-value-to-income ratio of just 2.4x, Big Bend is one of the most affordable housing markets in the area. 91.1% of occupied housing units are owner-occupied. This homeownership rate is 34% higher than the state average of 67.8%.
Race & Ethnicity
Big Bend has a predominantly White (non-Hispanic) population, comprising 94.4% of all residents. Hispanic or Latino residents account for 4.9%. The Black or African American population (0.5%) is well below the state average of 5.9%.
Education
32.1% of residents aged 25 and older hold a bachelor's degree or higher. This is 4% lower than the state rate of 33.4%. Nationally, 35.7% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 94.0%.
Data Sources & Methodology
All demographic data for Big Bend, Wisconsin is sourced from the U.S. Census Bureau's American Community Survey (ACS) 2020–2024 5-Year Estimates. The ACS collects data from approximately 3.5 million households annually and pools five years of responses so that even small communities can be measured, though the margin of error widens as the population falls. Comparisons are made against Wisconsin state averages and national averages calculated from the same dataset. Rankings reflect the city's position among all 808 Census-designated places in Wisconsin. Read more about how these figures are produced on our methodology page, or visit data.census.gov for official data.
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Frequently Asked Questions
What is the population of Big Bend, Wisconsin?
Big Bend, Wisconsin has a population of 1,291 according to the most recent U.S. Census ACS 5-Year Estimates.
What is the median household income in Big Bend, WI?
The median household income in Big Bend is $134,615, which is 67% higher than the national median of $80,734.
What is the poverty rate in Big Bend, WI?
The poverty rate in Big Bend is 3.2%. This means approximately 41 residents live below the federal poverty line.
What is the racial makeup of Big Bend, Wisconsin?
Big Bend's population is 94.4% White, 0.5% Black, 4.9% Hispanic/Latino, and 0.0% Asian.
What is the median home value in Big Bend, WI?
The median home value in Big Bend is $323,500. The home-value-to-income ratio is 2.4x.
How educated is Big Bend, Wisconsin?
32.1% of adults (25+) in Big Bend hold a bachelor's degree or higher, and 10.8% hold a graduate or professional degree.