Hartland, Wisconsin Demographics & Population 2026
During the 2020–2024 ACS period, Hartland, Wisconsin had a total population of 9,972, the 98th largest village in Wisconsin, with a median household income of $87,754, which is 13% higher than the state average. The poverty rate is 5.2%.
Data vintage: U.S. Census Bureau ACS 2020–2024 5-Year Estimates · refreshed July 2026 · Methodology & source notes
Key Takeaways
- 46.7% of adults hold a bachelor's degree or higher — top 10% in Wisconsin.
Hartland Quick Facts
How Hartland Changed
Change from the 2019–2023 ACS period to 2020–2024. These are rolling five-year estimates, not year-over-year measurements.
| Metric | 2019–2023 | 2020–2024 | Change |
|---|---|---|---|
| Population | 9,716 | 9,972 | +2.6% |
| Median household income | $87,297 | $87,754 | +0.5% |
| Median home value | $358,000 | $393,100 | +9.8% |
How Hartland Compares
Median Household Income
Median Home Value
Economy & Housing
Household Income Distribution
Detailed income brackets
Employment
Housing Overview
People & Demographics
Age Distribution
Race & Ethnicity
Diversity Index
A less diverse community where one racial or ethnic group represents a large majority.
State average: 37 | National average: 61
Education
Educational Attainment (Adults 25+)
Hartland Rankings in Wisconsin
Explore Wisconsin Rankings
Other Cities in Waukesha County
| City | Population | Median Income | Poverty | Home Value |
|---|---|---|---|---|
| Waukesha | 71,233 | $83,837 | 9.8% | $315,500 |
| Brookfield | 41,273 | $129,548 | 3.2% | $443,900 |
| New Berlin | 40,270 | $101,091 | 4.1% | $365,700 |
| Menomonee Falls | 39,539 | $100,238 | 5.2% | $368,000 |
| Muskego | 25,406 | $112,221 | 3.0% | $417,400 |
| Oconomowoc | 19,080 | $106,425 | 7.7% | $394,500 |
| Pewaukee | 16,211 | $108,350 | 3.7% | $447,100 |
| Sussex | 12,066 | $119,041 | 4.5% | $430,600 |
| Mukwonago | 8,415 | $98,273 | 4.2% | $366,200 |
| Pewaukee | 8,196 | $62,139 | 7.3% | $281,800 |
Cities Similar to Hartland
These cities in the same state have comparable population and economic profiles.
| City | Population | Median Income | Home Value | Bachelor's+ | Poverty |
|---|---|---|---|---|---|
| New Richmond | 10,539 | $88,157 | $285,100 | 34.2% | 10.5% |
| Elkhorn | 10,221 | $77,649 | $273,600 | 30.1% | 7.6% |
| Reedsburg | 10,168 | $75,028 | $229,100 | 26.6% | 8.3% |
| Burlington | 10,987 | $83,419 | $276,600 | 28.8% | 7.0% |
| Altoona | 8,878 | $84,552 | $233,100 | 42.2% | 13.1% |
Population Overview
Hartland is a small city located in Wisconsin, within Waukesha County. The total population is 9,972. It ranks as the 98th most populous out of 808 Census-designated places in Wisconsin.
Age Demographics
The median age in Hartland is 41.7 years. This is 4% higher than the state median of 40.2 years.
Economy, Income & Housing
The median household income in Hartland is $87,754. This is 13% higher than the state median of $77,485. It is also 9% higher than the national median of $80,734. The poverty rate stands at 5.2%. This is 51% lower than the state poverty rate of 10.5%. The unemployment rate is 4.8%. This is 48% higher than the state rate of 3.3%. The median home value is $393,100. Housing costs are 48% higher than the state median of $266,500. The home-value-to-income ratio is 4.5x. 62.5% of occupied housing units are owner-occupied. This homeownership rate is 8% lower than the state average of 67.8%.
Race & Ethnicity
The largest racial or ethnic group in Hartland is White (non-Hispanic), making up 84.5% of the population. Hispanic or Latino residents account for 5.0%. The Black or African American population (0.6%) is well below the state average of 5.9%.
Education
46.7% of residents aged 25 and older hold a bachelor's degree or higher. This places Hartland in the top 10% of all cities in the state for educational attainment. This is 40% higher than the state rate of 33.4%. Nationally, 35.7% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 98.6%. Notably, 15.8% of adults hold a graduate or professional degree, indicating a highly educated workforce.
Data Sources & Methodology
All demographic data for Hartland, Wisconsin is sourced from the U.S. Census Bureau's American Community Survey (ACS) 2020–2024 5-Year Estimates. The ACS collects data from approximately 3.5 million households annually and pools five years of responses so that even small communities can be measured, though the margin of error widens as the population falls. Comparisons are made against Wisconsin state averages and national averages calculated from the same dataset. Rankings reflect the city's position among all 808 Census-designated places in Wisconsin. Read more about how these figures are produced on our methodology page, or visit data.census.gov for official data.
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Frequently Asked Questions
What is the population of Hartland, Wisconsin?
Hartland, Wisconsin has a population of 9,972 according to the most recent U.S. Census ACS 5-Year Estimates.
What is the median household income in Hartland, WI?
The median household income in Hartland is $87,754, which is 9% higher than the national median of $80,734.
What is the poverty rate in Hartland, WI?
The poverty rate in Hartland is 5.2%. This means approximately 517 residents live below the federal poverty line.
What is the racial makeup of Hartland, Wisconsin?
Hartland's population is 84.5% White, 0.6% Black, 5.0% Hispanic/Latino, and 4.1% Asian.
What is the median home value in Hartland, WI?
The median home value in Hartland is $393,100. The home-value-to-income ratio is 4.5x.
How educated is Hartland, Wisconsin?
46.7% of adults (25+) in Hartland hold a bachelor's degree or higher, and 15.8% hold a graduate or professional degree.