Brookfield, Wisconsin Demographics & Population 2026
During the 2020–2024 ACS period, Brookfield, Wisconsin had a total population of 41,273, the 16th largest city in Wisconsin, with a median household income of $129,548, which is 67% higher than the state average. The poverty rate is 3.2%.
Data vintage: U.S. Census Bureau ACS 2020–2024 5-Year Estimates · refreshed July 2026 · Methodology & source notes
Key Takeaways
- Household income is 67% above the state average — one of the wealthiest communities in Wisconsin.
- An exceptionally low poverty rate of 3.2% — among the lowest in Wisconsin.
- 64.3% of adults hold a bachelor's degree or higher — top 10% in Wisconsin.
Brookfield Quick Facts
How Brookfield Changed
Change from the 2019–2023 ACS period to 2020–2024. These are rolling five-year estimates, not year-over-year measurements.
| Metric | 2019–2023 | 2020–2024 | Change |
|---|---|---|---|
| Population | 41,592 | 41,273 | -0.8% |
| Median household income | $124,026 | $129,548 | +4.5% |
| Median home value | $419,300 | $443,900 | +5.9% |
How Brookfield Compares
Median Household Income
Median Home Value
Economy & Housing
Household Income Distribution
Detailed income brackets
Employment
Housing Overview
People & Demographics
Age Distribution
Race & Ethnicity
Diversity Index
A less diverse community where one racial or ethnic group represents a large majority.
State average: 37 | National average: 61
Education
Educational Attainment (Adults 25+)
Brookfield Rankings in Wisconsin
Explore Wisconsin Rankings
Other Cities in Waukesha County
| City | Population | Median Income | Poverty | Home Value |
|---|---|---|---|---|
| Waukesha | 71,233 | $83,837 | 9.8% | $315,500 |
| New Berlin | 40,270 | $101,091 | 4.1% | $365,700 |
| Menomonee Falls | 39,539 | $100,238 | 5.2% | $368,000 |
| Muskego | 25,406 | $112,221 | 3.0% | $417,400 |
| Oconomowoc | 19,080 | $106,425 | 7.7% | $394,500 |
| Pewaukee | 16,211 | $108,350 | 3.7% | $447,100 |
| Sussex | 12,066 | $119,041 | 4.5% | $430,600 |
| Hartland | 9,972 | $87,754 | 5.2% | $393,100 |
| Mukwonago | 8,415 | $98,273 | 4.2% | $366,200 |
| Pewaukee | 8,196 | $62,139 | 7.3% | $281,800 |
Cities Similar to Brookfield
These cities in the same state have comparable population and economic profiles.
| City | Population | Median Income | Home Value | Bachelor's+ | Poverty |
|---|---|---|---|---|---|
| New Berlin | 40,270 | $101,091 | $365,700 | 47.3% | 4.1% |
| Menomonee Falls | 39,539 | $100,238 | $368,000 | 48.2% | 5.2% |
| Franklin | 35,886 | $106,894 | $364,200 | 44.3% | 6.7% |
| Oak Creek | 37,325 | $96,555 | $331,700 | 39.4% | 4.9% |
| Sun Prairie | 37,570 | $90,942 | $365,700 | 50.9% | 6.2% |
Population Overview
Brookfield is a mid-sized community located in Wisconsin, within Waukesha County. The total population is 41,273. It ranks as the 16th most populous out of 808 Census-designated places in Wisconsin.
Age Demographics
The median age in Brookfield is 43.8 years. This is 9% higher than the state median of 40.2 years.
Economy, Income & Housing
The median household income in Brookfield is $129,548. This is 67% higher than the state median of $77,485. It is also 60% higher than the national median of $80,734. The poverty rate stands at 3.2%. This is 70% lower than the state poverty rate of 10.5%. This exceptionally low poverty rate indicates strong economic prosperity across the community. The unemployment rate is 2.5%. This is 22% lower than the state rate of 3.3%. The median home value is $443,900. Housing costs are 67% higher than the state median of $266,500. The home-value-to-income ratio is 3.4x. 82.8% of occupied housing units are owner-occupied. This homeownership rate is 22% higher than the state average of 67.8%.
Race & Ethnicity
The largest racial or ethnic group in Brookfield is White (non-Hispanic), making up 77.5% of the population. Asian residents account for 11.2%. The Black or African American population (1.4%) is well below the state average of 5.9%. The Asian population is significantly higher than the state average (11.2% vs 2.9%).
Education
64.3% of residents aged 25 and older hold a bachelor's degree or higher. This places Brookfield in the top 10% of all cities in the state for educational attainment. This is 93% higher than the state rate of 33.4%. Nationally, 35.7% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 98.1%. Notably, 27.5% of adults hold a graduate or professional degree, indicating a highly educated workforce.
Data Sources & Methodology
All demographic data for Brookfield, Wisconsin is sourced from the U.S. Census Bureau's American Community Survey (ACS) 2020–2024 5-Year Estimates. The ACS collects data from approximately 3.5 million households annually and pools five years of responses so that even small communities can be measured, though the margin of error widens as the population falls. Comparisons are made against Wisconsin state averages and national averages calculated from the same dataset. Rankings reflect the city's position among all 808 Census-designated places in Wisconsin. Read more about how these figures are produced on our methodology page, or visit data.census.gov for official data.
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Frequently Asked Questions
What is the population of Brookfield, Wisconsin?
Brookfield, Wisconsin has a population of 41,273 according to the most recent U.S. Census ACS 5-Year Estimates.
What is the median household income in Brookfield, WI?
The median household income in Brookfield is $129,548, which is 60% higher than the national median of $80,734.
What is the poverty rate in Brookfield, WI?
The poverty rate in Brookfield is 3.2%. This means approximately 1,301 residents live below the federal poverty line.
What is the racial makeup of Brookfield, Wisconsin?
Brookfield's population is 77.5% White, 1.4% Black, 4.4% Hispanic/Latino, and 11.2% Asian.
What is the median home value in Brookfield, WI?
The median home value in Brookfield is $443,900. The home-value-to-income ratio is 3.4x.
How educated is Brookfield, Wisconsin?
64.3% of adults (25+) in Brookfield hold a bachelor's degree or higher, and 27.5% hold a graduate or professional degree.