Pleasant Prairie, Wisconsin Demographics & Population 2026
During the 2020–2024 ACS period, Pleasant Prairie, Wisconsin had a total population of 21,669, the 38th largest village in Wisconsin, with a median household income of $103,902, which is 34% higher than the state average. The poverty rate is 7.0%.
Data vintage: U.S. Census Bureau ACS 2020–2024 5-Year Estimates · refreshed July 2026 · Methodology & source notes
Key Takeaways
- Household income is 34% above the state average — one of the wealthiest communities in Wisconsin.
Pleasant Prairie Quick Facts
How Pleasant Prairie Changed
Change from the 2019–2023 ACS period to 2020–2024. These are rolling five-year estimates, not year-over-year measurements.
| Metric | 2019–2023 | 2020–2024 | Change |
|---|---|---|---|
| Population | 21,515 | 21,669 | +0.7% |
| Median household income | $103,903 | $103,902 | -0.0% |
| Median home value | $336,300 | $360,400 | +7.2% |
How Pleasant Prairie Compares
Median Household Income
Median Home Value
Economy & Housing
Household Income Distribution
Detailed income brackets
Employment
Housing Overview
People & Demographics
Age Distribution
Race & Ethnicity
Diversity Index
A less diverse community where one racial or ethnic group represents a large majority.
State average: 37 | National average: 61
Education
Educational Attainment (Adults 25+)
Pleasant Prairie Rankings in Wisconsin
Explore Wisconsin Rankings
Other Cities in Kenosha County
| City | Population | Median Income | Poverty | Home Value |
|---|---|---|---|---|
| Kenosha | 99,372 | $71,239 | 13.7% | $225,200 |
| Salem Lakes | 14,366 | $94,819 | 6.6% | $316,100 |
| Somers | 8,216 | $80,488 | 8.7% | $315,300 |
| Twin Lakes | 6,309 | $86,222 | 6.0% | $270,700 |
| Bristol | 5,207 | $123,648 | 1.9% | $312,800 |
| Paddock Lake | 2,947 | $87,800 | 2.9% | $255,700 |
| Genoa City | 2,942 | $81,213 | 5.6% | $241,300 |
| Powers Lake | 1,278 | $83,750 | 3.4% | $285,100 |
| Lily Lake | 456 | $77,824 | 6.4% | $369,800 |
| New Munster | 234 | $85,673 | 0.9% | $305,800 |
Cities Similar to Pleasant Prairie
These cities in the same state have comparable population and economic profiles.
| City | Population | Median Income | Home Value | Bachelor's+ | Poverty |
|---|---|---|---|---|---|
| Germantown | 20,962 | $100,231 | $373,600 | 47.4% | 4.9% |
| Middleton | 22,301 | $89,524 | $484,200 | 61.7% | 7.6% |
| Howard | 21,087 | $85,477 | $315,700 | 35.8% | 5.1% |
| Oconomowoc | 19,080 | $106,425 | $394,500 | 48.4% | 7.7% |
| Muskego | 25,406 | $112,221 | $417,400 | 45.6% | 3.0% |
Population Overview
Pleasant Prairie is a small city located in Wisconsin, within Kenosha County. The total population is 21,669. It ranks as the 38th most populous out of 808 Census-designated places in Wisconsin.
Age Demographics
The median age in Pleasant Prairie is 44.4 years. This is 10% higher than the state median of 40.2 years.
Economy, Income & Housing
The median household income in Pleasant Prairie is $103,902. This is 34% higher than the state median of $77,485. It is also 29% higher than the national median of $80,734. The poverty rate stands at 7.0%. This is 33% lower than the state poverty rate of 10.5%. The unemployment rate is 3.6%. This is 11% higher than the state rate of 3.3%. The median home value is $360,400. Housing costs are 35% higher than the state median of $266,500. The home-value-to-income ratio is 3.5x. 73.5% of occupied housing units are owner-occupied. This homeownership rate is 8% higher than the state average of 67.8%.
Race & Ethnicity
The largest racial or ethnic group in Pleasant Prairie is White (non-Hispanic), making up 76.8% of the population. Hispanic or Latino residents account for 12.4%. The Hispanic or Latino population is significantly higher than the state average (12.4% vs 8.0%).
Education
40.6% of residents aged 25 and older hold a bachelor's degree or higher. This is 22% higher than the state rate of 33.4%. Nationally, 35.7% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 94.7%.
Data Sources & Methodology
All demographic data for Pleasant Prairie, Wisconsin is sourced from the U.S. Census Bureau's American Community Survey (ACS) 2020–2024 5-Year Estimates. The ACS collects data from approximately 3.5 million households annually and pools five years of responses so that even small communities can be measured, though the margin of error widens as the population falls. Comparisons are made against Wisconsin state averages and national averages calculated from the same dataset. Rankings reflect the city's position among all 808 Census-designated places in Wisconsin. Read more about how these figures are produced on our methodology page, or visit data.census.gov for official data.
Free data download: Get all Wisconsin city and county demographics as CSV. Download Cities CSV | Download Counties CSV
Frequently Asked Questions
What is the population of Pleasant Prairie, Wisconsin?
Pleasant Prairie, Wisconsin has a population of 21,669 according to the most recent U.S. Census ACS 5-Year Estimates.
What is the median household income in Pleasant Prairie, WI?
The median household income in Pleasant Prairie is $103,902, which is 29% higher than the national median of $80,734.
What is the poverty rate in Pleasant Prairie, WI?
The poverty rate in Pleasant Prairie is 7.0%. This means approximately 1,516 residents live below the federal poverty line.
What is the racial makeup of Pleasant Prairie, Wisconsin?
Pleasant Prairie's population is 76.8% White, 3.1% Black, 12.4% Hispanic/Latino, and 3.0% Asian.
What is the median home value in Pleasant Prairie, WI?
The median home value in Pleasant Prairie is $360,400. The home-value-to-income ratio is 3.5x.
How educated is Pleasant Prairie, Wisconsin?
40.6% of adults (25+) in Pleasant Prairie hold a bachelor's degree or higher, and 13.4% hold a graduate or professional degree.