Howard, Wisconsin Demographics & Population 2026
During the 2020–2024 ACS period, Howard, Wisconsin had a total population of 21,087, the 39th largest village in Wisconsin, with a median household income of $85,477, which is 10% higher than the state average. The poverty rate is 5.1%.
Data vintage: U.S. Census Bureau ACS 2020–2024 5-Year Estimates · refreshed July 2026 · Methodology & source notes
Howard Quick Facts
How Howard Changed
Change from the 2019–2023 ACS period to 2020–2024. These are rolling five-year estimates, not year-over-year measurements.
| Metric | 2019–2023 | 2020–2024 | Change |
|---|---|---|---|
| Population | 20,261 | 21,087 | +4.1% |
| Median household income | $84,896 | $85,477 | +0.7% |
| Median home value | $286,200 | $315,700 | +10.3% |
How Howard Compares
Median Household Income
Median Home Value
Economy & Housing
Household Income Distribution
Detailed income brackets
Employment
Housing Overview
People & Demographics
Age Distribution
Race & Ethnicity
Diversity Index
A less diverse community where one racial or ethnic group represents a large majority.
State average: 37 | National average: 61
Education
Educational Attainment (Adults 25+)
Howard Rankings in Wisconsin
Explore Wisconsin Rankings
Other Cities in Brown County
| City | Population | Median Income | Poverty | Home Value |
|---|---|---|---|---|
| Green Bay | 106,253 | $66,206 | 14.7% | $207,200 |
| De Pere | 25,301 | $84,869 | 5.6% | $280,600 |
| Ashwaubenon | 17,314 | $69,667 | 11.6% | $266,600 |
| Bellevue | 16,442 | $84,672 | 4.0% | $299,100 |
| Allouez | 13,975 | $91,250 | 5.1% | $235,000 |
| Suamico | 12,985 | $118,337 | 2.5% | $366,900 |
| Hobart | 10,610 | $103,440 | 4.2% | $414,000 |
| Pulaski | 4,006 | $71,473 | 6.9% | $235,800 |
| Wrightstown | 3,322 | $93,125 | 2.1% | $285,400 |
| Denmark | 2,558 | $75,714 | 11.6% | $235,200 |
Cities Similar to Howard
These cities in the same state have comparable population and economic profiles.
| City | Population | Median Income | Home Value | Bachelor's+ | Poverty |
|---|---|---|---|---|---|
| Middleton | 22,301 | $89,524 | $484,200 | 61.7% | 7.6% |
| Germantown | 20,962 | $100,231 | $373,600 | 47.4% | 4.9% |
| Onalaska | 19,348 | $85,867 | $288,900 | 41.7% | 6.0% |
| South Milwaukee | 20,442 | $73,427 | $235,700 | 29.9% | 13.1% |
| Pleasant Prairie | 21,669 | $103,902 | $360,400 | 40.6% | 7.0% |
Population Overview
Howard is a small city located in Wisconsin, within Brown County. The total population is 21,087. It ranks as the 39th most populous out of 808 Census-designated places in Wisconsin.
Age Demographics
The median age in Howard is 41.2 years. This is 2% higher than the state median of 40.2 years.
Economy, Income & Housing
The median household income in Howard is $85,477. This is 10% higher than the state median of $77,485. It is also 6% higher than the national median of $80,734. The poverty rate stands at 5.1%. This is 51% lower than the state poverty rate of 10.5%. The unemployment rate is 2.5%. This is 22% lower than the state rate of 3.3%. The median home value is $315,700. Housing costs are 18% higher than the state median of $266,500. The home-value-to-income ratio is 3.7x. 63.9% of occupied housing units are owner-occupied. This homeownership rate is 6% lower than the state average of 67.8%.
Race & Ethnicity
Howard has a predominantly White (non-Hispanic) population, comprising 90.1% of all residents. Black or African American residents account for 3.2%. The Hispanic or Latino population (2.9%) is well below the state average of 8.0%. The Asian population (1.0%) is well below the state average of 2.9%.
Education
35.8% of residents aged 25 and older hold a bachelor's degree or higher. This is 7% higher than the state rate of 33.4%. Nationally, 35.7% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 97.0%.
Data Sources & Methodology
All demographic data for Howard, Wisconsin is sourced from the U.S. Census Bureau's American Community Survey (ACS) 2020–2024 5-Year Estimates. The ACS collects data from approximately 3.5 million households annually and pools five years of responses so that even small communities can be measured, though the margin of error widens as the population falls. Comparisons are made against Wisconsin state averages and national averages calculated from the same dataset. Rankings reflect the city's position among all 808 Census-designated places in Wisconsin. Read more about how these figures are produced on our methodology page, or visit data.census.gov for official data.
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Frequently Asked Questions
What is the population of Howard, Wisconsin?
Howard, Wisconsin has a population of 21,087 according to the most recent U.S. Census ACS 5-Year Estimates.
What is the median household income in Howard, WI?
The median household income in Howard is $85,477, which is 6% higher than the national median of $80,734.
What is the poverty rate in Howard, WI?
The poverty rate in Howard is 5.1%. This means approximately 1,082 residents live below the federal poverty line.
What is the racial makeup of Howard, Wisconsin?
Howard's population is 90.1% White, 3.2% Black, 2.9% Hispanic/Latino, and 1.0% Asian.
What is the median home value in Howard, WI?
The median home value in Howard is $315,700. The home-value-to-income ratio is 3.7x.
How educated is Howard, Wisconsin?
35.8% of adults (25+) in Howard hold a bachelor's degree or higher, and 9.2% hold a graduate or professional degree.