Spencer, Wisconsin Demographics & Population 2026
During the 2020–2024 ACS period, Spencer, Wisconsin had a total population of 1,686, the 295th largest village in Wisconsin, with a median household income of $69,750, which is 10% lower than the state average. The poverty rate is 2.1%.
Data vintage: U.S. Census Bureau ACS 2020–2024 5-Year Estimates · refreshed July 2026 · Methodology & source notes
Key Takeaways
- An exceptionally low poverty rate of 2.1% — among the lowest in Wisconsin.
- Housing is very affordable with a home-value-to-income ratio of just 2.2x.
Spencer Quick Facts
How Spencer Changed
Change from the 2019–2023 ACS period to 2020–2024. These are rolling five-year estimates, not year-over-year measurements.
| Metric | 2019–2023 | 2020–2024 | Change |
|---|---|---|---|
| Population | 1,621 | 1,686 | +4.0% |
| Median household income | $74,245 | $69,750 | -6.1% |
| Median home value | $143,000 | $155,400 | +8.7% |
How Spencer Compares
Median Household Income
Median Home Value
Economy & Housing
Household Income Distribution
Detailed income brackets
Employment
Housing Overview
People & Demographics
Age Distribution
Race & Ethnicity
Diversity Index
A less diverse community where one racial or ethnic group represents a large majority.
State average: 37 | National average: 61
Education
Educational Attainment (Adults 25+)
Spencer Rankings in Wisconsin
Explore Wisconsin Rankings
Other Cities in Marathon County
| City | Population | Median Income | Poverty | Home Value |
|---|---|---|---|---|
| Wausau | 39,996 | $64,389 | 14.6% | $167,900 |
| Marshfield | 18,700 | $58,407 | 11.6% | $177,800 |
| Weston | 15,749 | $78,207 | 5.5% | $229,300 |
| Kronenwetter | 8,395 | $115,044 | 6.7% | $273,300 |
| Rib Mountain | 7,289 | $94,294 | 3.6% | $255,900 |
| Rothschild | 5,600 | $88,261 | 8.5% | $203,600 |
| Mosinee | 4,498 | $73,479 | 9.3% | $156,100 |
| Maine | 2,602 | $110,721 | 2.8% | $277,500 |
| Schofield | 2,120 | $65,583 | 8.0% | $154,000 |
| Abbotsford | 2,024 | $68,580 | 9.5% | $151,500 |
Cities Similar to Spencer
These cities in the same state have comparable population and economic profiles.
| City | Population | Median Income | Home Value | Bachelor's+ | Poverty |
|---|---|---|---|---|---|
| Fall River | 1,678 | $72,167 | $243,700 | 26.1% | 9.5% |
| Pardeeville | 1,672 | $64,902 | $230,400 | 14.4% | 8.8% |
| Galesville | 1,742 | $71,429 | $232,000 | 23.6% | 12.3% |
| Cameron | 1,686 | $61,518 | $190,000 | 18.7% | 8.9% |
| Black Earth | 1,736 | $75,625 | $290,800 | 28.1% | 6.1% |
Population Overview
Spencer is a small community located in Wisconsin, within Marathon County. The total population is 1,686. It ranks as the 295th most populous out of 808 Census-designated places in Wisconsin.
Age Demographics
The median age in Spencer is 38.7 years. This is 4% lower than the state median of 40.2 years. 10.8% of residents are 75 or older, suggesting a significant retirement-age population with implications for healthcare services and senior housing.
Economy, Income & Housing
The median household income in Spencer is $69,750. This is 10% lower than the state median of $77,485. It is also 14% lower than the national median of $80,734. The poverty rate stands at 2.1%. This is 80% lower than the state poverty rate of 10.5%. This exceptionally low poverty rate indicates strong economic prosperity across the community. The survey records no unemployed residents in Spencer, which reflects the size of the sample rather than a labor market without joblessness. The median home value is $155,400. Housing costs are 42% lower than the state median of $266,500. With a home-value-to-income ratio of just 2.2x, Spencer is one of the most affordable housing markets in the area. 71.9% of occupied housing units are owner-occupied. This homeownership rate is 6% higher than the state average of 67.8%.
Race & Ethnicity
Spencer has a predominantly White (non-Hispanic) population, comprising 97.4% of all residents. Hispanic or Latino residents account for 1.8%. The Hispanic or Latino population (1.8%) is well below the state average of 8.0%.
Education
14.6% of residents aged 25 and older hold a bachelor's degree or higher. This is 56% lower than the state rate of 33.4%. Nationally, 35.7% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 90.1%.
Data Sources & Methodology
All demographic data for Spencer, Wisconsin is sourced from the U.S. Census Bureau's American Community Survey (ACS) 2020–2024 5-Year Estimates. The ACS collects data from approximately 3.5 million households annually and pools five years of responses so that even small communities can be measured, though the margin of error widens as the population falls. Comparisons are made against Wisconsin state averages and national averages calculated from the same dataset. Rankings reflect the city's position among all 808 Census-designated places in Wisconsin. Read more about how these figures are produced on our methodology page, or visit data.census.gov for official data.
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Frequently Asked Questions
What is the population of Spencer, Wisconsin?
Spencer, Wisconsin has a population of 1,686 according to the most recent U.S. Census ACS 5-Year Estimates.
What is the median household income in Spencer, WI?
The median household income in Spencer is $69,750, which is 14% lower than the national median of $80,734.
What is the poverty rate in Spencer, WI?
The poverty rate in Spencer is 2.1%. This means approximately 35 residents live below the federal poverty line.
What is the racial makeup of Spencer, Wisconsin?
Spencer's population is 97.4% White, 0.0% Black, 1.8% Hispanic/Latino, and 0.0% Asian.
What is the median home value in Spencer, WI?
The median home value in Spencer is $155,400. The home-value-to-income ratio is 2.2x.
How educated is Spencer, Wisconsin?
14.6% of adults (25+) in Spencer hold a bachelor's degree or higher, and 3.2% hold a graduate or professional degree.