Marshfield, Wisconsin Demographics & Population 2026
During the 2020–2024 ACS period, Marshfield, Wisconsin had a total population of 18,700, the 46th largest city in Wisconsin, with a median household income of $58,407, which is 25% lower than the state average. The poverty rate is 11.6%.
Data vintage: U.S. Census Bureau ACS 2020–2024 5-Year Estimates · refreshed July 2026 · Methodology & source notes
Marshfield Quick Facts
How Marshfield Changed
Change from the 2019–2023 ACS period to 2020–2024. These are rolling five-year estimates, not year-over-year measurements.
| Metric | 2019–2023 | 2020–2024 | Change |
|---|---|---|---|
| Population | 18,718 | 18,700 | -0.1% |
| Median household income | $59,294 | $58,407 | -1.5% |
| Median home value | $169,900 | $177,800 | +4.6% |
How Marshfield Compares
Median Household Income
Median Home Value
Economy & Housing
Household Income Distribution
Detailed income brackets
Employment
Housing Overview
People & Demographics
Age Distribution
Race & Ethnicity
Diversity Index
A less diverse community where one racial or ethnic group represents a large majority.
State average: 37 | National average: 61
Education
Educational Attainment (Adults 25+)
Marshfield Rankings in Wisconsin
Explore Wisconsin Rankings
Other Cities in Marathon County
| City | Population | Median Income | Poverty | Home Value |
|---|---|---|---|---|
| Wausau | 39,996 | $64,389 | 14.6% | $167,900 |
| Weston | 15,749 | $78,207 | 5.5% | $229,300 |
| Kronenwetter | 8,395 | $115,044 | 6.7% | $273,300 |
| Rib Mountain | 7,289 | $94,294 | 3.6% | $255,900 |
| Rothschild | 5,600 | $88,261 | 8.5% | $203,600 |
| Mosinee | 4,498 | $73,479 | 9.3% | $156,100 |
| Maine | 2,602 | $110,721 | 2.8% | $277,500 |
| Schofield | 2,120 | $65,583 | 8.0% | $154,000 |
| Abbotsford | 2,024 | $68,580 | 9.5% | $151,500 |
| Colby | 1,907 | $50,114 | 19.1% | $184,700 |
Cities Similar to Marshfield
These cities in the same state have comparable population and economic profiles.
| City | Population | Median Income | Home Value | Bachelor's+ | Poverty |
|---|---|---|---|---|---|
| Wisconsin Rapids | 18,722 | $55,253 | $131,900 | 18.1% | 14.8% |
| Menasha | 18,273 | $64,698 | $191,800 | 25.8% | 12.0% |
| Cudahy | 17,853 | $66,719 | $216,500 | 29.1% | 11.4% |
| Menomonie | 16,539 | $56,889 | $220,800 | 38.7% | 17.7% |
| Ashwaubenon | 17,314 | $69,667 | $266,600 | 36.2% | 11.6% |
Population Overview
Marshfield is a small city located in Wisconsin, within Marathon County. The total population is 18,700. It ranks as the 46th most populous out of 808 Census-designated places in Wisconsin.
Age Demographics
The median age in Marshfield is 43.2 years. This is 7% higher than the state median of 40.2 years. 10.8% of residents are 75 or older, suggesting a significant retirement-age population with implications for healthcare services and senior housing.
Economy, Income & Housing
The median household income in Marshfield is $58,407. This is 25% lower than the state median of $77,485. It is also 28% lower than the national median of $80,734. The poverty rate stands at 11.6%. This is 10% higher than the state poverty rate of 10.5%. The unemployment rate is 2.8%. This is 14% lower than the state rate of 3.3%. The median home value is $177,800. Housing costs are 33% lower than the state median of $266,500. The home-value-to-income ratio is 3.0x. 60.0% of occupied housing units are owner-occupied. This homeownership rate is 12% lower than the state average of 67.8%.
Race & Ethnicity
Marshfield has a predominantly White (non-Hispanic) population, comprising 89.1% of all residents. Hispanic or Latino residents account for 3.5%. The Black or African American population (1.2%) is well below the state average of 5.9%. The Hispanic or Latino population (3.5%) is well below the state average of 8.0%.
Education
25.6% of residents aged 25 and older hold a bachelor's degree or higher. This is 23% lower than the state rate of 33.4%. Nationally, 35.7% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 95.6%.
Data Sources & Methodology
All demographic data for Marshfield, Wisconsin is sourced from the U.S. Census Bureau's American Community Survey (ACS) 2020–2024 5-Year Estimates. The ACS collects data from approximately 3.5 million households annually and pools five years of responses so that even small communities can be measured, though the margin of error widens as the population falls. Comparisons are made against Wisconsin state averages and national averages calculated from the same dataset. Rankings reflect the city's position among all 808 Census-designated places in Wisconsin. Read more about how these figures are produced on our methodology page, or visit data.census.gov for official data.
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Frequently Asked Questions
What is the population of Marshfield, Wisconsin?
Marshfield, Wisconsin has a population of 18,700 according to the most recent U.S. Census ACS 5-Year Estimates.
What is the median household income in Marshfield, WI?
The median household income in Marshfield is $58,407, which is 28% lower than the national median of $80,734.
What is the poverty rate in Marshfield, WI?
The poverty rate in Marshfield is 11.6%. This means approximately 2,143 residents live below the federal poverty line.
What is the racial makeup of Marshfield, Wisconsin?
Marshfield's population is 89.1% White, 1.2% Black, 3.5% Hispanic/Latino, and 2.5% Asian.
What is the median home value in Marshfield, WI?
The median home value in Marshfield is $177,800. The home-value-to-income ratio is 3.0x.
How educated is Marshfield, Wisconsin?
25.6% of adults (25+) in Marshfield hold a bachelor's degree or higher, and 9.1% hold a graduate or professional degree.