Rothschild, Wisconsin Demographics & Population 2026
During the 2020–2024 ACS period, Rothschild, Wisconsin had a total population of 5,600, the 145th largest village in Wisconsin, with a median household income of $88,261, which is 14% higher than the state average. The poverty rate is 8.5%.
Data vintage: U.S. Census Bureau ACS 2020–2024 5-Year Estimates · refreshed July 2026 · Methodology & source notes
Key Takeaways
- Housing is very affordable with a home-value-to-income ratio of just 2.3x.
- Near full employment with an unemployment rate of just 0.3%.
Rothschild Quick Facts
How Rothschild Changed
Change from the 2019–2023 ACS period to 2020–2024. These are rolling five-year estimates, not year-over-year measurements.
| Metric | 2019–2023 | 2020–2024 | Change |
|---|---|---|---|
| Population | 5,532 | 5,600 | +1.2% |
| Median household income | $87,250 | $88,261 | +1.2% |
| Median home value | $188,000 | $203,600 | +8.3% |
How Rothschild Compares
Median Household Income
Median Home Value
Economy & Housing
Household Income Distribution
Detailed income brackets
Employment
Housing Overview
People & Demographics
Age Distribution
Race & Ethnicity
Diversity Index
A less diverse community where one racial or ethnic group represents a large majority.
State average: 37 | National average: 61
Education
Educational Attainment (Adults 25+)
Rothschild Rankings in Wisconsin
Explore Wisconsin Rankings
Other Cities in Marathon County
| City | Population | Median Income | Poverty | Home Value |
|---|---|---|---|---|
| Wausau | 39,996 | $64,389 | 14.6% | $167,900 |
| Marshfield | 18,700 | $58,407 | 11.6% | $177,800 |
| Weston | 15,749 | $78,207 | 5.5% | $229,300 |
| Kronenwetter | 8,395 | $115,044 | 6.7% | $273,300 |
| Rib Mountain | 7,289 | $94,294 | 3.6% | $255,900 |
| Mosinee | 4,498 | $73,479 | 9.3% | $156,100 |
| Maine | 2,602 | $110,721 | 2.8% | $277,500 |
| Schofield | 2,120 | $65,583 | 8.0% | $154,000 |
| Abbotsford | 2,024 | $68,580 | 9.5% | $151,500 |
| Colby | 1,907 | $50,114 | 19.1% | $184,700 |
Cities Similar to Rothschild
These cities in the same state have comparable population and economic profiles.
| City | Population | Median Income | Home Value | Bachelor's+ | Poverty |
|---|---|---|---|---|---|
| Milton | 5,706 | $85,959 | $249,200 | 28.3% | 6.5% |
| Waterford | 5,692 | $82,404 | $329,800 | 28.2% | 3.8% |
| Evansville | 5,782 | $81,149 | $276,400 | 35.0% | 5.6% |
| West Salem | 5,330 | $97,019 | $277,100 | 46.0% | 8.6% |
| Columbus | 5,488 | $75,427 | $230,600 | 27.6% | 6.9% |
Population Overview
Rothschild is a small city located in Wisconsin, within Marathon County. The total population is 5,600. It ranks as the 145th most populous out of 808 Census-designated places in Wisconsin.
Age Demographics
The median age in Rothschild is 38.6 years. This is 4% lower than the state median of 40.2 years.
Economy, Income & Housing
The median household income in Rothschild is $88,261. This is 14% higher than the state median of $77,485. It is also 9% higher than the national median of $80,734. The poverty rate stands at 8.5%. This is 20% lower than the state poverty rate of 10.5%. The unemployment rate is 0.3%. This is 92% lower than the state rate of 3.3%. The median home value is $203,600. Housing costs are 24% lower than the state median of $266,500. With a home-value-to-income ratio of just 2.3x, Rothschild is one of the most affordable housing markets in the area. 74.7% of occupied housing units are owner-occupied. This homeownership rate is 10% higher than the state average of 67.8%.
Race & Ethnicity
Rothschild has a predominantly White (non-Hispanic) population, comprising 87.9% of all residents. Asian residents account for 4.6%. The Hispanic or Latino population (0.8%) is well below the state average of 8.0%. The Asian population is significantly higher than the state average (4.6% vs 2.9%).
Education
33.6% of residents aged 25 and older hold a bachelor's degree or higher. This is about the same as the state rate of 33.4%. Nationally, 35.7% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 95.6%.
Data Sources & Methodology
All demographic data for Rothschild, Wisconsin is sourced from the U.S. Census Bureau's American Community Survey (ACS) 2020–2024 5-Year Estimates. The ACS collects data from approximately 3.5 million households annually and pools five years of responses so that even small communities can be measured, though the margin of error widens as the population falls. Comparisons are made against Wisconsin state averages and national averages calculated from the same dataset. Rankings reflect the city's position among all 808 Census-designated places in Wisconsin. Read more about how these figures are produced on our methodology page, or visit data.census.gov for official data.
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Frequently Asked Questions
What is the population of Rothschild, Wisconsin?
Rothschild, Wisconsin has a population of 5,600 according to the most recent U.S. Census ACS 5-Year Estimates.
What is the median household income in Rothschild, WI?
The median household income in Rothschild is $88,261, which is 9% higher than the national median of $80,734.
What is the poverty rate in Rothschild, WI?
The poverty rate in Rothschild is 8.5%. This means approximately 473 residents live below the federal poverty line.
What is the racial makeup of Rothschild, Wisconsin?
Rothschild's population is 87.9% White, 3.3% Black, 0.8% Hispanic/Latino, and 4.6% Asian.
What is the median home value in Rothschild, WI?
The median home value in Rothschild is $203,600. The home-value-to-income ratio is 2.3x.
How educated is Rothschild, Wisconsin?
33.6% of adults (25+) in Rothschild hold a bachelor's degree or higher, and 6.5% hold a graduate or professional degree.