De Pere, Wisconsin Demographics & Population 2026
During the 2020–2024 ACS period, De Pere, Wisconsin had a total population of 25,301, the 33rd largest city in Wisconsin, with a median household income of $84,869, which is 10% higher than the state average. The poverty rate is 5.6%.
Data vintage: U.S. Census Bureau ACS 2020–2024 5-Year Estimates · refreshed July 2026 · Methodology & source notes
Key Takeaways
- Near full employment with an unemployment rate of just 1.7%.
De Pere Quick Facts
How De Pere Changed
Change from the 2019–2023 ACS period to 2020–2024. These are rolling five-year estimates, not year-over-year measurements.
| Metric | 2019–2023 | 2020–2024 | Change |
|---|---|---|---|
| Population | 25,368 | 25,301 | -0.3% |
| Median household income | $80,550 | $84,869 | +5.4% |
| Median home value | $253,900 | $280,600 | +10.5% |
How De Pere Compares
Median Household Income
Median Home Value
Economy & Housing
Household Income Distribution
Detailed income brackets
Employment
Housing Overview
People & Demographics
Age Distribution
Race & Ethnicity
Diversity Index
A less diverse community where one racial or ethnic group represents a large majority.
State average: 37 | National average: 61
Education
Educational Attainment (Adults 25+)
De Pere Rankings in Wisconsin
Explore Wisconsin Rankings
Other Cities in Brown County
| City | Population | Median Income | Poverty | Home Value |
|---|---|---|---|---|
| Green Bay | 106,253 | $66,206 | 14.7% | $207,200 |
| Howard | 21,087 | $85,477 | 5.1% | $315,700 |
| Ashwaubenon | 17,314 | $69,667 | 11.6% | $266,600 |
| Bellevue | 16,442 | $84,672 | 4.0% | $299,100 |
| Allouez | 13,975 | $91,250 | 5.1% | $235,000 |
| Suamico | 12,985 | $118,337 | 2.5% | $366,900 |
| Hobart | 10,610 | $103,440 | 4.2% | $414,000 |
| Pulaski | 4,006 | $71,473 | 6.9% | $235,800 |
| Wrightstown | 3,322 | $93,125 | 2.1% | $285,400 |
| Denmark | 2,558 | $75,714 | 11.6% | $235,200 |
Cities Similar to De Pere
These cities in the same state have comparable population and economic profiles.
| City | Population | Median Income | Home Value | Bachelor's+ | Poverty |
|---|---|---|---|---|---|
| Caledonia | 25,257 | $93,152 | $303,400 | 32.2% | 4.5% |
| Neenah | 27,336 | $75,374 | $210,700 | 35.8% | 8.6% |
| Mount Pleasant | 27,953 | $91,616 | $292,400 | 37.7% | 5.9% |
| Muskego | 25,406 | $112,221 | $417,400 | 45.6% | 3.0% |
| Middleton | 22,301 | $89,524 | $484,200 | 61.7% | 7.6% |
Population Overview
De Pere is a mid-sized community located in Wisconsin, within Brown County. The total population is 25,301. It ranks as the 33rd most populous out of 808 Census-designated places in Wisconsin.
Age Demographics
The median age in De Pere is 36.3 years. This is 10% lower than the state median of 40.2 years.
Economy, Income & Housing
The median household income in De Pere is $84,869. This is 10% higher than the state median of $77,485. It is also 5% higher than the national median of $80,734. The poverty rate stands at 5.6%. This is 47% lower than the state poverty rate of 10.5%. The unemployment rate is 1.7%. This is 48% lower than the state rate of 3.3%. The median home value is $280,600. Housing costs are 5% higher than the state median of $266,500. The home-value-to-income ratio is 3.3x. 65.4% of occupied housing units are owner-occupied. This homeownership rate is 4% lower than the state average of 67.8%.
Race & Ethnicity
De Pere has a predominantly White (non-Hispanic) population, comprising 86.9% of all residents. Hispanic or Latino residents account for 3.9%. The Black or African American population (1.7%) is well below the state average of 5.9%. The Hispanic or Latino population (3.9%) is well below the state average of 8.0%.
Education
37.7% of residents aged 25 and older hold a bachelor's degree or higher. This is 13% higher than the state rate of 33.4%. Nationally, 35.7% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 96.5%.
Data Sources & Methodology
All demographic data for De Pere, Wisconsin is sourced from the U.S. Census Bureau's American Community Survey (ACS) 2020–2024 5-Year Estimates. The ACS collects data from approximately 3.5 million households annually and pools five years of responses so that even small communities can be measured, though the margin of error widens as the population falls. Comparisons are made against Wisconsin state averages and national averages calculated from the same dataset. Rankings reflect the city's position among all 808 Census-designated places in Wisconsin. Read more about how these figures are produced on our methodology page, or visit data.census.gov for official data.
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Frequently Asked Questions
What is the population of De Pere, Wisconsin?
De Pere, Wisconsin has a population of 25,301 according to the most recent U.S. Census ACS 5-Year Estimates.
What is the median household income in De Pere, WI?
The median household income in De Pere is $84,869, which is 5% higher than the national median of $80,734.
What is the poverty rate in De Pere, WI?
The poverty rate in De Pere is 5.6%. This means approximately 1,303 residents live below the federal poverty line.
What is the racial makeup of De Pere, Wisconsin?
De Pere's population is 86.9% White, 1.7% Black, 3.9% Hispanic/Latino, and 2.7% Asian.
What is the median home value in De Pere, WI?
The median home value in De Pere is $280,600. The home-value-to-income ratio is 3.3x.
How educated is De Pere, Wisconsin?
37.7% of adults (25+) in De Pere hold a bachelor's degree or higher, and 9.4% hold a graduate or professional degree.