Wales, Wisconsin Demographics & Population 2026
During the 2020–2024 ACS period, Wales, Wisconsin had a total population of 2,902, the 224th largest village in Wisconsin, with a median household income of $109,024, which is 41% higher than the state average. The poverty rate is 4.3%.
Data vintage: U.S. Census Bureau ACS 2020–2024 5-Year Estimates · refreshed July 2026 · Methodology & source notes
Key Takeaways
- Household income is 41% above the state average — one of the wealthiest communities in Wisconsin.
- An exceptionally low poverty rate of 4.3% — among the lowest in Wisconsin.
- 50.6% of adults hold a bachelor's degree or higher — top 10% in Wisconsin.
Wales Quick Facts
How Wales Changed
Change from the 2019–2023 ACS period to 2020–2024. These are rolling five-year estimates, not year-over-year measurements.
| Metric | 2019–2023 | 2020–2024 | Change |
|---|---|---|---|
| Population | 2,915 | 2,902 | -0.4% |
| Median household income | $110,804 | $109,024 | -1.6% |
| Median home value | $383,600 | $399,400 | +4.1% |
How Wales Compares
Median Household Income
Median Home Value
Economy & Housing
Household Income Distribution
Detailed income brackets
Employment
Housing Overview
People & Demographics
Age Distribution
Race & Ethnicity
Diversity Index
A less diverse community where one racial or ethnic group represents a large majority.
State average: 37 | National average: 61
Education
Educational Attainment (Adults 25+)
Wales Rankings in Wisconsin
Explore Wisconsin Rankings
Other Cities in Waukesha County
| City | Population | Median Income | Poverty | Home Value |
|---|---|---|---|---|
| Waukesha | 71,233 | $83,837 | 9.8% | $315,500 |
| Brookfield | 41,273 | $129,548 | 3.2% | $443,900 |
| New Berlin | 40,270 | $101,091 | 4.1% | $365,700 |
| Menomonee Falls | 39,539 | $100,238 | 5.2% | $368,000 |
| Muskego | 25,406 | $112,221 | 3.0% | $417,400 |
| Oconomowoc | 19,080 | $106,425 | 7.7% | $394,500 |
| Pewaukee | 16,211 | $108,350 | 3.7% | $447,100 |
| Sussex | 12,066 | $119,041 | 4.5% | $430,600 |
| Hartland | 9,972 | $87,754 | 5.2% | $393,100 |
| Mukwonago | 8,415 | $98,273 | 4.2% | $366,200 |
Cities Similar to Wales
These cities in the same state have comparable population and economic profiles.
| City | Population | Median Income | Home Value | Bachelor's+ | Poverty |
|---|---|---|---|---|---|
| Lake Wazeecha | 2,850 | $93,346 | $218,800 | 29.6% | 11.5% |
| Lake Wissota | 3,184 | $105,150 | $334,600 | 35.9% | 0.8% |
| Sherwood | 3,252 | $109,524 | $351,200 | 43.3% | 4.3% |
| Maine | 2,602 | $110,721 | $277,500 | 33.8% | 2.8% |
| Tainter Lake | 2,609 | $105,781 | $299,800 | 42.0% | 8.4% |
Population Overview
Wales is a small community located in Wisconsin, within Waukesha County. The total population is 2,902. It ranks as the 224th most populous out of 808 Census-designated places in Wisconsin.
Age Demographics
The median age in Wales is 42.1 years. This is 5% higher than the state median of 40.2 years.
Economy, Income & Housing
The median household income in Wales is $109,024. This is 41% higher than the state median of $77,485. It is also 35% higher than the national median of $80,734. The poverty rate stands at 4.3%. This is 59% lower than the state poverty rate of 10.5%. This exceptionally low poverty rate indicates strong economic prosperity across the community. The unemployment rate is 4.3%. This is 33% higher than the state rate of 3.3%. The median home value is $399,400. Housing costs are 50% higher than the state median of $266,500. The home-value-to-income ratio is 3.7x. 84.8% of occupied housing units are owner-occupied. This homeownership rate is 25% higher than the state average of 67.8%.
Race & Ethnicity
Wales has a predominantly White (non-Hispanic) population, comprising 92.6% of all residents. Asian residents account for 3.5%. The Black or African American population (0.2%) is well below the state average of 5.9%. The Hispanic or Latino population (2.2%) is well below the state average of 8.0%.
Education
50.6% of residents aged 25 and older hold a bachelor's degree or higher. This places Wales in the top 10% of all cities in the state for educational attainment. This is 51% higher than the state rate of 33.4%. Nationally, 35.7% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 99.4%.
Data Sources & Methodology
All demographic data for Wales, Wisconsin is sourced from the U.S. Census Bureau's American Community Survey (ACS) 2020–2024 5-Year Estimates. The ACS collects data from approximately 3.5 million households annually and pools five years of responses so that even small communities can be measured, though the margin of error widens as the population falls. Comparisons are made against Wisconsin state averages and national averages calculated from the same dataset. Rankings reflect the city's position among all 808 Census-designated places in Wisconsin. Read more about how these figures are produced on our methodology page, or visit data.census.gov for official data.
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Frequently Asked Questions
What is the population of Wales, Wisconsin?
Wales, Wisconsin has a population of 2,902 according to the most recent U.S. Census ACS 5-Year Estimates.
What is the median household income in Wales, WI?
The median household income in Wales is $109,024, which is 35% higher than the national median of $80,734.
What is the poverty rate in Wales, WI?
The poverty rate in Wales is 4.3%. This means approximately 125 residents live below the federal poverty line.
What is the racial makeup of Wales, Wisconsin?
Wales's population is 92.6% White, 0.2% Black, 2.2% Hispanic/Latino, and 3.5% Asian.
What is the median home value in Wales, WI?
The median home value in Wales is $399,400. The home-value-to-income ratio is 3.7x.
How educated is Wales, Wisconsin?
50.6% of adults (25+) in Wales hold a bachelor's degree or higher, and 14.2% hold a graduate or professional degree.