La Selva Beach, California Demographics & Population 2026
During the 2020–2024 ACS period, La Selva Beach, California had a total population of 2,302, the 869th largest community in California, with a median household income of $160,833, which is 62% higher than the state average. The poverty rate is 9.2%.
Data vintage: U.S. Census Bureau ACS 2020–2024 5-Year Estimates · refreshed July 2026 · Methodology & source notes
Key Takeaways
- Household income is 62% above the state average — one of the wealthiest communities in California.
- Housing affordability is a challenge — homes cost 8.2x the median household income.
La Selva Beach Quick Facts
How La Selva Beach Changed
Change from the 2019–2023 ACS period to 2020–2024. These are rolling five-year estimates, not year-over-year measurements.
| Metric | 2019–2023 | 2020–2024 | Change |
|---|---|---|---|
| Population | 2,519 | 2,302 | -8.6% |
| Median household income | $159,094 | $160,833 | +1.1% |
| Median home value | $1,195,100 | $1,325,700 | +10.9% |
How La Selva Beach Compares
Median Household Income
Median Home Value
Economy & Housing
Household Income Distribution
Detailed income brackets
Employment
Housing Overview
People & Demographics
Age Distribution
Race & Ethnicity
Diversity Index
A less diverse community where one racial or ethnic group represents a large majority.
State average: 70 | National average: 61
Education
Educational Attainment (Adults 25+)
La Selva Beach Rankings in California
Explore California Rankings
Other Cities in Santa Cruz County
| City | Population | Median Income | Poverty | Home Value |
|---|---|---|---|---|
| Santa Cruz | 61,607 | $115,475 | 17.0% | $1,209,000 |
| Watsonville | 51,712 | $78,393 | 14.7% | $686,000 |
| Live Oak | 16,911 | $103,674 | 12.9% | $1,015,200 |
| Scotts Valley | 12,044 | $143,750 | 5.9% | $1,105,700 |
| Soquel | 10,679 | $118,777 | 9.7% | $957,300 |
| Capitola | 9,689 | $102,976 | 12.9% | $783,000 |
| Rio del Mar | 9,201 | $159,929 | 2.3% | $1,338,100 |
| Interlaken | 8,068 | $109,150 | 14.9% | $831,000 |
| Ben Lomond | 6,858 | $130,041 | 4.9% | $960,700 |
| Aptos | 6,404 | $134,048 | 5.9% | $1,093,300 |
Cities Similar to La Selva Beach
These cities in the same state have comparable population and economic profiles.
| City | Population | Median Income | Home Value | Bachelor's+ | Poverty |
|---|---|---|---|---|---|
| Camanche Village | 2,291 | $156,250 | $452,900 | 12.1% | 2.4% |
| Sonoma State University | 2,210 | N/A | N/A | 40.5% | N/A |
| Rancho Santa Fe | 2,260 | $175,792 | $2,000,000+ | 71.8% | 4.9% |
| Knightsen | 2,264 | $177,232 | $953,000 | 22.2% | 3.8% |
| Aptos Hills-Larkin Valley | 2,127 | $158,788 | $1,185,000 | 43.7% | 7.8% |
Population Overview
La Selva Beach is a small community located in California, within Santa Cruz County. The total population is 2,302. It ranks as the 869th most populous out of 1,570 Census-designated places in California.
Age Demographics
The median age in La Selva Beach is 47.8 years. This is 26% higher than the state median of 37.9 years. Only 12.3% of residents are under 18, indicating fewer families with children. 13.6% of residents are 75 or older, suggesting a significant retirement-age population with implications for healthcare services and senior housing.
Economy, Income & Housing
The median household income in La Selva Beach is $160,833. This is 62% higher than the state median of $99,122. It is also 99% higher than the national median of $80,734. The poverty rate stands at 9.2%. This is 24% lower than the state poverty rate of 12.0%. The unemployment rate is 2.5%. This is 62% lower than the state rate of 6.6%. The median home value is $1,325,700. Housing costs are 80% higher than the state median of $734,700. The home-value-to-income ratio of 8.2x suggests that housing affordability is a significant concern for many residents. 78.4% of occupied housing units are owner-occupied. This homeownership rate is 40% higher than the state average of 55.9%.
Race & Ethnicity
The largest racial or ethnic group in La Selva Beach is White (non-Hispanic), making up 78.8% of the population. Hispanic or Latino residents account for 10.0%. The White (non-Hispanic) population is significantly higher than the state average (78.8% vs 33.8%). The Hispanic or Latino population (10.0%) is well below the state average of 40.2%. The Asian population (2.4%) is well below the state average of 15.3%.
Education
62.5% of residents aged 25 and older hold a bachelor's degree or higher. This is 69% higher than the state rate of 37.1%. Nationally, 35.7% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 98.3%. Notably, 22.1% of adults hold a graduate or professional degree, indicating a highly educated workforce.
Data Sources & Methodology
All demographic data for La Selva Beach, California is sourced from the U.S. Census Bureau's American Community Survey (ACS) 2020–2024 5-Year Estimates. The ACS collects data from approximately 3.5 million households annually and pools five years of responses so that even small communities can be measured, though the margin of error widens as the population falls. Comparisons are made against California state averages and national averages calculated from the same dataset. Rankings reflect the city's position among all 1,570 Census-designated places in California. Read more about how these figures are produced on our methodology page, or visit data.census.gov for official data.
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Frequently Asked Questions
What is the population of La Selva Beach, California?
La Selva Beach, California has a population of 2,302 according to the most recent U.S. Census ACS 5-Year Estimates.
What is the median household income in La Selva Beach, CA?
The median household income in La Selva Beach is $160,833, which is 99% higher than the national median of $80,734.
What is the poverty rate in La Selva Beach, CA?
The poverty rate in La Selva Beach is 9.2%. This means approximately 209 residents live below the federal poverty line.
What is the racial makeup of La Selva Beach, California?
La Selva Beach's population is 78.8% White, 0.0% Black, 10.0% Hispanic/Latino, and 2.4% Asian.
What is the median home value in La Selva Beach, CA?
The median home value in La Selva Beach is $1,325,700. The home-value-to-income ratio is 8.2x.
How educated is La Selva Beach, California?
62.5% of adults (25+) in La Selva Beach hold a bachelor's degree or higher, and 22.1% hold a graduate or professional degree.