Skip to main content

La Selva Beach, California Demographics & Population 2026

Expensive MarketHome value to income ratio of 8.2x indicates a costly housing market

During the 2020–2024 ACS period, La Selva Beach, California had a total population of 2,302, the 869th largest community in California, with a median household income of $160,833, which is 62% higher than the state average. The poverty rate is 9.2%.

Data vintage: U.S. Census Bureau ACS 2020–2024 5-Year Estimates · refreshed July 2026 · Methodology & source notes

Key Takeaways

La Selva Beach Quick Facts

Population 2,302
Median Household Income $160,833
Median Home Value $1,325,700
Poverty Rate 9.2%
Unemployment Rate 2.5%
Median Age 47.8 years
Homeownership Rate 78.4%
Affordability Ratio 8.2x
Bachelor's Degree or Higher 62.5%
High School Graduation Rate 98.3%
Diversity Index 36/100
Population 2,302 869th of 1,570
Median Income $160,833 top 20%
Poverty Rate 9.2% 26% lower than national
Median Home Value $1,325,700 top 10%

How La Selva Beach Changed

Change from the 2019–2023 ACS period to 2020–2024. These are rolling five-year estimates, not year-over-year measurements.

Metric2019–20232020–2024Change
Population2,5192,302-8.6%
Median household income$159,094$160,833+1.1%
Median home value$1,195,100$1,325,700+10.9%

How La Selva Beach Compares

Economy & Housing

Household Income Distribution

Under $25K 11.8%
$25K-$50K 11.0%
$50K-$100K 11.8%
$100K+ 65.4%
Detailed income brackets
Under $10K
2.6%
$10K-$15K
8.5%
$15K-$20K
0.0%
$20K-$25K
0.7%
$25K-$30K
0.2%
$30K-$35K
0.9%
$35K-$40K
3.0%
$40K-$45K
2.6%
$45K-$50K
4.3%
$50K-$60K
0.8%
$60K-$75K
3.3%
$75K-$100K
7.7%
$100K-$125K
7.5%
$125K-$150K
5.4%
$150K-$200K
18.7%
$200K+
33.8%

Employment

2.5% Unemployment Rate State: 6.6%|National: 5.2%
67.1% Labor Force Participation

Housing Overview

Owner 78.4%
Renter 21.6%
Affordability Index Very Expensive
8.2x home value to income ratio
Median gross rent $3,379/mo 25.2% of median household income annually

People & Demographics

Diversity Index

36out of 100
Low Diversity

A less diverse community where one racial or ethnic group represents a large majority.

State average: 70 | National average: 61

Education

La Selva Beach Rankings in California

#869 Population of 1,570
#154 Median Income of 1,375
#186 Education of 1,570
#143 Home Value of 1,376

Other Cities in Santa Cruz County

CityPopulationMedian IncomePovertyHome Value
Santa Cruz 61,607 $115,475 17.0% $1,209,000
Watsonville 51,712 $78,393 14.7% $686,000
Live Oak 16,911 $103,674 12.9% $1,015,200
Scotts Valley 12,044 $143,750 5.9% $1,105,700
Soquel 10,679 $118,777 9.7% $957,300
Capitola 9,689 $102,976 12.9% $783,000
Rio del Mar 9,201 $159,929 2.3% $1,338,100
Interlaken 8,068 $109,150 14.9% $831,000
Ben Lomond 6,858 $130,041 4.9% $960,700
Aptos 6,404 $134,048 5.9% $1,093,300

Cities Similar to La Selva Beach

These cities in the same state have comparable population and economic profiles.

CityPopulationMedian IncomeHome ValueBachelor's+Poverty
Camanche Village2,291$156,250$452,90012.1%2.4%
Sonoma State University2,210N/AN/A40.5%N/A
Rancho Santa Fe2,260$175,792$2,000,000+71.8%4.9%
Knightsen2,264$177,232$953,00022.2%3.8%
Aptos Hills-Larkin Valley2,127$158,788$1,185,00043.7%7.8%

Population Overview

La Selva Beach is a small community located in California, within Santa Cruz County. The total population is 2,302. It ranks as the 869th most populous out of 1,570 Census-designated places in California.

Age Demographics

The median age in La Selva Beach is 47.8 years. This is 26% higher than the state median of 37.9 years. Only 12.3% of residents are under 18, indicating fewer families with children. 13.6% of residents are 75 or older, suggesting a significant retirement-age population with implications for healthcare services and senior housing.

Economy, Income & Housing

The median household income in La Selva Beach is $160,833. This is 62% higher than the state median of $99,122. It is also 99% higher than the national median of $80,734. The poverty rate stands at 9.2%. This is 24% lower than the state poverty rate of 12.0%. The unemployment rate is 2.5%. This is 62% lower than the state rate of 6.6%. The median home value is $1,325,700. Housing costs are 80% higher than the state median of $734,700. The home-value-to-income ratio of 8.2x suggests that housing affordability is a significant concern for many residents. 78.4% of occupied housing units are owner-occupied. This homeownership rate is 40% higher than the state average of 55.9%.

Race & Ethnicity

The largest racial or ethnic group in La Selva Beach is White (non-Hispanic), making up 78.8% of the population. Hispanic or Latino residents account for 10.0%. The White (non-Hispanic) population is significantly higher than the state average (78.8% vs 33.8%). The Hispanic or Latino population (10.0%) is well below the state average of 40.2%. The Asian population (2.4%) is well below the state average of 15.3%.

Education

62.5% of residents aged 25 and older hold a bachelor's degree or higher. This is 69% higher than the state rate of 37.1%. Nationally, 35.7% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 98.3%. Notably, 22.1% of adults hold a graduate or professional degree, indicating a highly educated workforce.

Data Sources & Methodology

All demographic data for La Selva Beach, California is sourced from the U.S. Census Bureau's American Community Survey (ACS) 2020–2024 5-Year Estimates. The ACS collects data from approximately 3.5 million households annually and pools five years of responses so that even small communities can be measured, though the margin of error widens as the population falls. Comparisons are made against California state averages and national averages calculated from the same dataset. Rankings reflect the city's position among all 1,570 Census-designated places in California. Read more about how these figures are produced on our methodology page, or visit data.census.gov for official data.

Free data download: Get all California city and county demographics as CSV. Download Cities CSV | Download Counties CSV

Frequently Asked Questions

What is the population of La Selva Beach, California?

La Selva Beach, California has a population of 2,302 according to the most recent U.S. Census ACS 5-Year Estimates.

What is the median household income in La Selva Beach, CA?

The median household income in La Selva Beach is $160,833, which is 99% higher than the national median of $80,734.

What is the poverty rate in La Selva Beach, CA?

The poverty rate in La Selva Beach is 9.2%. This means approximately 209 residents live below the federal poverty line.

What is the racial makeup of La Selva Beach, California?

La Selva Beach's population is 78.8% White, 0.0% Black, 10.0% Hispanic/Latino, and 2.4% Asian.

What is the median home value in La Selva Beach, CA?

The median home value in La Selva Beach is $1,325,700. The home-value-to-income ratio is 8.2x.

How educated is La Selva Beach, California?

62.5% of adults (25+) in La Selva Beach hold a bachelor's degree or higher, and 22.1% hold a graduate or professional degree.