Southbridge Town, Massachusetts Demographics & Population 2026
During the 2020–2024 ACS period, Southbridge Town, Massachusetts had a total population of 17,928, the 73rd largest city in Massachusetts, with a median household income of $66,287, which is 36% lower than the state average. The poverty rate is 15.3%.
Data vintage: U.S. Census Bureau ACS 2020–2024 5-Year Estimates · refreshed July 2026 · Methodology & source notes
Key Takeaways
- Household income is 36% below the state average, indicating significant economic challenges.
Southbridge Town Quick Facts
How Southbridge Town Changed
Change from the 2019–2023 ACS period to 2020–2024. These are rolling five-year estimates, not year-over-year measurements.
| Metric | 2019–2023 | 2020–2024 | Change |
|---|---|---|---|
| Population | 17,806 | 17,928 | +0.7% |
| Median household income | $59,397 | $66,287 | +11.6% |
| Median home value | $267,000 | $294,800 | +10.4% |
How Southbridge Town Compares
Median Household Income
Median Home Value
Economy & Housing
Household Income Distribution
Detailed income brackets
Employment
Housing Overview
People & Demographics
Age Distribution
Race & Ethnicity
Diversity Index
A diverse community with significant representation from multiple racial and ethnic groups.
State average: 53 | National average: 61
Education
Educational Attainment (Adults 25+)
Southbridge Town Rankings in Massachusetts
Explore Massachusetts Rankings
Other Cities in Worcester County
| City | Population | Median Income | Poverty | Home Value |
|---|---|---|---|---|
| Worcester | 207,055 | $70,102 | 19.6% | $374,400 |
| Leominster | 43,909 | $83,816 | 9.2% | $380,400 |
| Fitchburg | 41,798 | $73,040 | 15.6% | $336,400 |
| Milford | 27,731 | $93,310 | 8.4% | $464,700 |
| Gardner | 21,148 | $67,518 | 13.7% | $301,600 |
| Webster | 12,228 | $63,837 | 16.0% | $333,100 |
| Athol | 8,801 | $67,394 | 21.0% | $248,700 |
| Clinton | 7,658 | $79,516 | 9.2% | $375,600 |
| Whitinsville | 7,115 | $96,145 | 10.3% | $449,600 |
| Northborough | 6,392 | $133,839 | 2.1% | $560,500 |
Cities Similar to Southbridge Town
These cities in the same state have comparable population and economic profiles.
| City | Population | Median Income | Home Value | Bachelor's+ | Poverty |
|---|---|---|---|---|---|
| Greenfield | 17,664 | $55,614 | $263,100 | 39.1% | 15.2% |
| Easthampton | 16,086 | $71,673 | $371,500 | 38.0% | 8.0% |
| Gardner | 21,148 | $67,518 | $301,600 | 23.8% | 13.7% |
| Amesbury | 17,403 | $103,554 | $519,300 | 44.8% | 7.1% |
| Somerset | 18,298 | $112,677 | $418,800 | 37.6% | 4.9% |
Population Overview
Southbridge Town is a small city located in Massachusetts, within Worcester County. The total population is 17,928. It ranks as the 73rd most populous out of 248 Census-designated places in Massachusetts.
Age Demographics
The median age in Southbridge Town is 40.9 years. This is 2% higher than the state median of 40.0 years.
Economy, Income & Housing
The median household income in Southbridge Town is $66,287. This is 36% lower than the state median of $103,960. It is also 18% lower than the national median of $80,734. The poverty rate stands at 15.3%. This is 52% higher than the state poverty rate of 10.0%. The unemployment rate is 7.2%. This is 39% higher than the state rate of 5.1%. The median home value is $294,800. Housing costs are 48% lower than the state median of $562,100. The home-value-to-income ratio is 4.4x. 42.7% of occupied housing units are owner-occupied. This homeownership rate is 32% lower than the state average of 62.5%.
Race & Ethnicity
The largest racial or ethnic group in Southbridge Town is White (non-Hispanic), making up 52.6% of the population. Hispanic or Latino residents account for 39.3%. The Black or African American population (2.9%) is well below the state average of 6.4%. The Hispanic or Latino population is significantly higher than the state average (39.3% vs 13.3%). The Asian population (2.3%) is well below the state average of 7.2%.
Education
19.4% of residents aged 25 and older hold a bachelor's degree or higher. This is among the lowest rates in the state, which may correlate with employment and income patterns. This is 59% lower than the state rate of 47.3%. Nationally, 35.7% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 82.1%.
Data Sources & Methodology
All demographic data for Southbridge Town, Massachusetts is sourced from the U.S. Census Bureau's American Community Survey (ACS) 2020–2024 5-Year Estimates. The ACS collects data from approximately 3.5 million households annually and pools five years of responses so that even small communities can be measured, though the margin of error widens as the population falls. Comparisons are made against Massachusetts state averages and national averages calculated from the same dataset. Rankings reflect the city's position among all 248 Census-designated places in Massachusetts. Read more about how these figures are produced on our methodology page, or visit data.census.gov for official data.
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Frequently Asked Questions
What is the population of Southbridge Town, Massachusetts?
Southbridge Town, Massachusetts has a population of 17,928 according to the most recent U.S. Census ACS 5-Year Estimates.
What is the median household income in Southbridge Town, MA?
The median household income in Southbridge Town is $66,287, which is 18% lower than the national median of $80,734.
What is the poverty rate in Southbridge Town, MA?
The poverty rate in Southbridge Town is 15.3%. This means approximately 2,702 residents live below the federal poverty line.
What is the racial makeup of Southbridge Town, Massachusetts?
Southbridge Town's population is 52.6% White, 2.9% Black, 39.3% Hispanic/Latino, and 2.3% Asian.
What is the median home value in Southbridge Town, MA?
The median home value in Southbridge Town is $294,800. The home-value-to-income ratio is 4.4x.
How educated is Southbridge Town, Massachusetts?
19.4% of adults (25+) in Southbridge Town hold a bachelor's degree or higher, and 5.4% hold a graduate or professional degree.