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Brown County, Wisconsin Demographics 2026

Brown County, Wisconsin has a population of 270,892, the 4th most populous county in Wisconsin. The median household income is $79,649 and the median home value is $266,000. The poverty rate is 9.1%.

Data vintage: U.S. Census Bureau ACS 2020–2024 5-Year Estimates · refreshed July 2026 · Methodology & source notes

Brown County Quick Facts

Population 270,892
Median Household Income $79,649
Median Home Value $266,000
Poverty Rate 9.1%
Unemployment Rate 2.6%
Median Age 38.2 years
Homeownership Rate 66.0%
Affordability Ratio 3.3x
Bachelor's Degree+ 33.5%
High School Graduation 93.6%
Cities/Places 13
Population 270,892 4th of 72
Median Income $79,649 3% higher than state
Poverty Rate 9.1%
Unemployment 2.6%

How Brown County Changed

Change from the 2019–2023 ACS period to 2020–2024. These are rolling five-year estimates, not year-over-year measurements.

Metric2019–20232020–2024Change
Population269,425270,892+0.5%
Median household income$77,490$79,649+2.8%
Median home value$245,900$266,000+8.2%

Economy & Housing

Household Income Distribution

Under $25K 11.9%
$25K-$50K 17.8%
$50K-$100K 32.1%
$100K+ 38.2%
Detailed income brackets
Under $10K
3.6%
$10K-$15K
2.7%
$15K-$20K
2.5%
$20K-$25K
3.1%
$25K-$30K
3.6%
$30K-$35K
3.3%
$35K-$40K
3.7%
$40K-$45K
3.6%
$45K-$50K
3.7%
$50K-$60K
6.8%
$60K-$75K
10.2%
$75K-$100K
15.0%
$100K-$125K
12.3%
$125K-$150K
7.7%
$150K-$200K
9.2%
$200K+
9.0%

Employment

2.6% Unemployment Rate State: 3.3%|National: 5.2%
67.9% Labor Force Participation

Housing Overview

Owner 66.0%
Renter 34.0%
Affordability Index Affordable
3.3x home value to income ratio
Median gross rent $1,031/mo 15.5% of median household income annually

People & Demographics

Diversity Index

39out of 100
Low Diversity

A less diverse community where one racial or ethnic group represents a large majority.

State average: 37 | National average: 61

Education

Cities & Places in Brown County

CityPopulationMedian IncomePovertyHome Value
Green Bay106,253$66,20614.7%$207,200
De Pere25,301$84,8695.6%$280,600
Howard21,087$85,4775.1%$315,700
Ashwaubenon17,314$69,66711.6%$266,600
Bellevue16,442$84,6724.0%$299,100
Allouez13,975$91,2505.1%$235,000
Suamico12,985$118,3372.5%$366,900
Hobart10,610$103,4404.2%$414,000
Pulaski4,006$71,4736.9%$235,800
Wrightstown3,322$93,1252.1%$285,400
Denmark2,558$75,71411.6%$235,200
Greenleaf865$83,33311.9%$179,700
Dyckesville391$102,1253.1%$425,000

Population Overview

Brown County is located in Wisconsin with a total population of 270,892. It is the 4th most populous county out of 72 in Wisconsin. The county encompasses 13 Census-designated places.

Age Demographics

The median age in Brown County is 38.2 years. This is 5% lower than the state median of 40.2 years.

Economy, Income & Housing

The median household income in Brown County is $79,649. This is 3% higher than the state median of $77,485. It is also 1% lower than the national median of $80,734. The poverty rate stands at 9.1%. This is 14% lower than the state poverty rate of 10.5%. The unemployment rate is 2.6%. This is 20% lower than the state rate of 3.3%. The median home value is $266,000. Housing costs are about the same as the state median of $266,500. The home-value-to-income ratio is 3.3x. 66.0% of occupied housing units are owner-occupied. This homeownership rate is 3% lower than the state average of 67.8%.

Race & Ethnicity

The largest racial or ethnic group in Brown County is White (non-Hispanic), making up 77.3% of the population. Hispanic or Latino residents account for 10.3%. The Black or African American population (2.4%) is well below the state average of 5.9%.

Education

33.5% of residents aged 25 and older hold a bachelor's degree or higher. This is about the same as the state rate of 33.4%. Nationally, 35.7% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 93.6%.

Data Sources & Methodology

All figures for Brown County come from the U.S. Census Bureau's American Community Survey (ACS) 2020–2024 5-Year Estimates, with comparisons drawn against Wisconsin and national averages from the same dataset. See our methodology page for how each metric is defined, or data.census.gov for official tables with margins of error.

Frequently Asked Questions

What is the population of Brown County, Wisconsin?

Brown County has a population of 270,892, making it the 4th most populous county in Wisconsin.

What is the median income in Brown County?

The median household income in Brown County is $79,649 with a poverty rate of 9.1%.

How many cities are in Brown County, Wisconsin?

Brown County contains 13 Census-designated places.