Green Bay, Wisconsin Demographics & Population 2026
During the 2020–2024 ACS period, Green Bay, Wisconsin had a total population of 106,253, the 3rd largest city in Wisconsin, with a median household income of $66,206, which is 15% lower than the state average. The poverty rate is 14.7%.
Data vintage: U.S. Census Bureau ACS 2020–2024 5-Year Estimates · refreshed July 2026 · Methodology & source notes
Key Takeaways
- Green Bay is the 3rd largest city in Wisconsin with a population of 106,253.
Green Bay Quick Facts
How Green Bay Changed
Change from the 2019–2023 ACS period to 2020–2024. These are rolling five-year estimates, not year-over-year measurements.
| Metric | 2019–2023 | 2020–2024 | Change |
|---|---|---|---|
| Population | 106,585 | 106,253 | -0.3% |
| Median household income | $62,546 | $66,206 | +5.9% |
| Median home value | $191,500 | $207,200 | +8.2% |
How Green Bay Compares
Median Household Income
Median Home Value
Economy & Housing
Household Income Distribution
Detailed income brackets
Employment
Housing Overview
People & Demographics
Age Distribution
Race & Ethnicity
Diversity Index
A diverse community with significant representation from multiple racial and ethnic groups.
State average: 37 | National average: 61
Education
Educational Attainment (Adults 25+)
Green Bay Rankings in Wisconsin
Explore Wisconsin Rankings
Other Cities in Brown County
| City | Population | Median Income | Poverty | Home Value |
|---|---|---|---|---|
| De Pere | 25,301 | $84,869 | 5.6% | $280,600 |
| Howard | 21,087 | $85,477 | 5.1% | $315,700 |
| Ashwaubenon | 17,314 | $69,667 | 11.6% | $266,600 |
| Bellevue | 16,442 | $84,672 | 4.0% | $299,100 |
| Allouez | 13,975 | $91,250 | 5.1% | $235,000 |
| Suamico | 12,985 | $118,337 | 2.5% | $366,900 |
| Hobart | 10,610 | $103,440 | 4.2% | $414,000 |
| Pulaski | 4,006 | $71,473 | 6.9% | $235,800 |
| Wrightstown | 3,322 | $93,125 | 2.1% | $285,400 |
| Denmark | 2,558 | $75,714 | 11.6% | $235,200 |
Cities Similar to Green Bay
These cities in the same state have comparable population and economic profiles.
| City | Population | Median Income | Home Value | Bachelor's+ | Poverty |
|---|---|---|---|---|---|
| Kenosha | 99,372 | $71,239 | $225,200 | 29.0% | 13.7% |
| Racine | 77,633 | $57,740 | $166,500 | 21.4% | 18.2% |
| Eau Claire | 70,322 | $67,395 | $247,600 | 36.7% | 14.3% |
| Appleton | 75,023 | $80,483 | $231,400 | 38.2% | 8.3% |
| Oshkosh | 66,729 | $62,188 | $177,700 | 27.4% | 17.5% |
Population Overview
Green Bay is a major urban center located in Wisconsin, within Brown County. The total population is 106,253. It ranks as the 3rd most populous out of 808 Census-designated places in Wisconsin.
Age Demographics
The median age in Green Bay is 36.0 years. This is 10% lower than the state median of 40.2 years.
Economy, Income & Housing
The median household income in Green Bay is $66,206. This is 15% lower than the state median of $77,485. It is also 18% lower than the national median of $80,734. The poverty rate stands at 14.7%. This is 39% higher than the state poverty rate of 10.5%. The unemployment rate is 3.7%. This is 13% higher than the state rate of 3.3%. The median home value is $207,200. Housing costs are 22% lower than the state median of $266,500. The home-value-to-income ratio is 3.1x. 57.9% of occupied housing units are owner-occupied. This homeownership rate is 15% lower than the state average of 67.8%.
Race & Ethnicity
The largest racial or ethnic group in Green Bay is White (non-Hispanic), making up 63.9% of the population. Hispanic or Latino residents account for 18.8%. The Hispanic or Latino population is significantly higher than the state average (18.8% vs 8.0%). The Asian population is significantly higher than the state average (4.9% vs 2.9%).
Education
26.7% of residents aged 25 and older hold a bachelor's degree or higher. This is 20% lower than the state rate of 33.4%. Nationally, 35.7% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 89.4%.
Data Sources & Methodology
All demographic data for Green Bay, Wisconsin is sourced from the U.S. Census Bureau's American Community Survey (ACS) 2020–2024 5-Year Estimates. The ACS collects data from approximately 3.5 million households annually and pools five years of responses so that even small communities can be measured, though the margin of error widens as the population falls. Comparisons are made against Wisconsin state averages and national averages calculated from the same dataset. Rankings reflect the city's position among all 808 Census-designated places in Wisconsin. Read more about how these figures are produced on our methodology page, or visit data.census.gov for official data.
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Frequently Asked Questions
What is the population of Green Bay, Wisconsin?
Green Bay, Wisconsin has a population of 106,253 according to the most recent U.S. Census ACS 5-Year Estimates.
What is the median household income in Green Bay, WI?
The median household income in Green Bay is $66,206, which is 18% lower than the national median of $80,734.
What is the poverty rate in Green Bay, WI?
The poverty rate in Green Bay is 14.7%. This means approximately 15,198 residents live below the federal poverty line.
What is the racial makeup of Green Bay, Wisconsin?
Green Bay's population is 63.9% White, 3.3% Black, 18.8% Hispanic/Latino, and 4.9% Asian.
What is the median home value in Green Bay, WI?
The median home value in Green Bay is $207,200. The home-value-to-income ratio is 3.1x.
How educated is Green Bay, Wisconsin?
26.7% of adults (25+) in Green Bay hold a bachelor's degree or higher, and 7.9% hold a graduate or professional degree.