Ashwaubenon, Wisconsin Demographics & Population 2026
During the 2020–2024 ACS period, Ashwaubenon, Wisconsin had a total population of 17,314, the 50th largest village in Wisconsin, with a median household income of $69,667, which is 10% lower than the state average. The poverty rate is 11.6%.
Data vintage: U.S. Census Bureau ACS 2020–2024 5-Year Estimates · refreshed July 2026 · Methodology & source notes
Ashwaubenon Quick Facts
How Ashwaubenon Changed
Change from the 2019–2023 ACS period to 2020–2024. These are rolling five-year estimates, not year-over-year measurements.
| Metric | 2019–2023 | 2020–2024 | Change |
|---|---|---|---|
| Population | 16,931 | 17,314 | +2.3% |
| Median household income | $71,180 | $69,667 | -2.1% |
| Median home value | $245,100 | $266,600 | +8.8% |
How Ashwaubenon Compares
Median Household Income
Median Home Value
Economy & Housing
Household Income Distribution
Detailed income brackets
Employment
Housing Overview
People & Demographics
Age Distribution
Race & Ethnicity
Diversity Index
A less diverse community where one racial or ethnic group represents a large majority.
State average: 37 | National average: 61
Education
Educational Attainment (Adults 25+)
Ashwaubenon Rankings in Wisconsin
Explore Wisconsin Rankings
Other Cities in Brown County
| City | Population | Median Income | Poverty | Home Value |
|---|---|---|---|---|
| Green Bay | 106,253 | $66,206 | 14.7% | $207,200 |
| De Pere | 25,301 | $84,869 | 5.6% | $280,600 |
| Howard | 21,087 | $85,477 | 5.1% | $315,700 |
| Bellevue | 16,442 | $84,672 | 4.0% | $299,100 |
| Allouez | 13,975 | $91,250 | 5.1% | $235,000 |
| Suamico | 12,985 | $118,337 | 2.5% | $366,900 |
| Hobart | 10,610 | $103,440 | 4.2% | $414,000 |
| Pulaski | 4,006 | $71,473 | 6.9% | $235,800 |
| Wrightstown | 3,322 | $93,125 | 2.1% | $285,400 |
| Denmark | 2,558 | $75,714 | 11.6% | $235,200 |
Cities Similar to Ashwaubenon
These cities in the same state have comparable population and economic profiles.
| City | Population | Median Income | Home Value | Bachelor's+ | Poverty |
|---|---|---|---|---|---|
| Cudahy | 17,853 | $66,719 | $216,500 | 29.1% | 11.4% |
| Beaver Dam | 16,565 | $66,673 | $201,900 | 25.1% | 8.9% |
| Menasha | 18,273 | $64,698 | $191,800 | 25.8% | 12.0% |
| Kaukauna | 17,706 | $80,365 | $225,700 | 25.1% | 7.8% |
| River Falls | 16,719 | $83,627 | $327,600 | 44.9% | 15.1% |
Population Overview
Ashwaubenon is a small city located in Wisconsin, within Brown County. The total population is 17,314. It ranks as the 50th most populous out of 808 Census-designated places in Wisconsin.
Age Demographics
The median age in Ashwaubenon is 43.1 years. This is 7% higher than the state median of 40.2 years.
Economy, Income & Housing
The median household income in Ashwaubenon is $69,667. This is 10% lower than the state median of $77,485. It is also 14% lower than the national median of $80,734. The poverty rate stands at 11.6%. This is 10% higher than the state poverty rate of 10.5%. The unemployment rate is 2.8%. This is 14% lower than the state rate of 3.3%. The median home value is $266,600. Housing costs are about the same as the state median of $266,500. The home-value-to-income ratio is 3.8x. 59.8% of occupied housing units are owner-occupied. This homeownership rate is 12% lower than the state average of 67.8%.
Race & Ethnicity
The largest racial or ethnic group in Ashwaubenon is White (non-Hispanic), making up 82.0% of the population. Asian residents account for 6.1%. The Black or African American population (1.1%) is well below the state average of 5.9%. The Asian population is significantly higher than the state average (6.1% vs 2.9%).
Education
36.2% of residents aged 25 and older hold a bachelor's degree or higher. This is 9% higher than the state rate of 33.4%. Nationally, 35.7% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 96.6%.
Data Sources & Methodology
All demographic data for Ashwaubenon, Wisconsin is sourced from the U.S. Census Bureau's American Community Survey (ACS) 2020–2024 5-Year Estimates. The ACS collects data from approximately 3.5 million households annually and pools five years of responses so that even small communities can be measured, though the margin of error widens as the population falls. Comparisons are made against Wisconsin state averages and national averages calculated from the same dataset. Rankings reflect the city's position among all 808 Census-designated places in Wisconsin. Read more about how these figures are produced on our methodology page, or visit data.census.gov for official data.
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Frequently Asked Questions
What is the population of Ashwaubenon, Wisconsin?
Ashwaubenon, Wisconsin has a population of 17,314 according to the most recent U.S. Census ACS 5-Year Estimates.
What is the median household income in Ashwaubenon, WI?
The median household income in Ashwaubenon is $69,667, which is 14% lower than the national median of $80,734.
What is the poverty rate in Ashwaubenon, WI?
The poverty rate in Ashwaubenon is 11.6%. This means approximately 1,982 residents live below the federal poverty line.
What is the racial makeup of Ashwaubenon, Wisconsin?
Ashwaubenon's population is 82.0% White, 1.1% Black, 4.7% Hispanic/Latino, and 6.1% Asian.
What is the median home value in Ashwaubenon, WI?
The median home value in Ashwaubenon is $266,600. The home-value-to-income ratio is 3.8x.
How educated is Ashwaubenon, Wisconsin?
36.2% of adults (25+) in Ashwaubenon hold a bachelor's degree or higher, and 12.8% hold a graduate or professional degree.